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The spokesperson of the Ministry of Commerce has started to stand up and pointed out that the Ministry of Commerce pays close attention to the development of unmanned retail sales. It will release the “Retail Industry Technology Innovation Framework†and typical cases of technology application in a timely manner to guide the retailers to increase the application of advanced technologies. Continuously enhance the ability of innovation and transformation to better meet the needs of consumer upgrades.
Indeed, we have seen a variety of “unmanned supermarkets†popping up in the market, and about half of the packaging programs have added RFID chips to detect and identify products.
There are reasons behind the retailer's choice of RFID technology. Because at present, there are different problems and needs such as anti-counterfeiting, traceability, online and offline marketing, and promotion methods in the process of product sales, while merchants are supplemented by two-dimensional codes, RFID/NFC tags, digital watermarks, and AR augmented reality technologies. Technical means such as big data analysis can solve these problems.
The RFID mentioned here is one of the technologies used in smart packaging. Companies can use it to protect their products from production to sales, and the use of intelligent packaging technology can also bring more accurate market predictions for companies, more practical marketing plans, fewer or even zero inventory, and convenient products. Use and after-sales, etc., to give consumers more reliable products, more transparent production process, so that consumers enjoy more goods and services.
Smart packaging is not a new thing nowadays. It is only because at the earliest stage, smart packaging technology is generally used only in high-end goods and luxury packaging. We do not have much contact with it.
What is smart packaging?
As early as 1992, at the “Smart Packaging†conference in London, experts gave the definition of smart packaging: it refers to an integrated component or an intrinsic property (component) in a package, a product, or a product-pack combination. ), through the use of such components or features, functional components that meet specific requirements are given to the function of the product packaging, or to the use of the product itself.
For example, a temperature-time history identifier (TTI), a packaged food organism infestation indicator (MGI), a photochromic indicator, a physical impact marker, a leak, a microbial contamination identifier, a radio frequency tag (RFID) may be used. , DNA (DNA) tags, etc. are often defined as smart packaging.
In China, the so-called smart packaging is to add more relevant information on existing packaging technology, and can be read using today's advanced smart phones, the Internet, and the Internet of Things, so that packaging has a greater information capacity. . On the one hand, consumers can obtain more transparent product information and increase the scope for more choices; on the other hand, smart packaging undoubtedly provides manufacturers with a large-capacity platform to meet with consumers directly.
In smart packaging, people can incorporate a lot of innovative thinking, adding more new technologies such as mechanical, electrical, electronic and chemical properties, so that it has both a common packaging function and some special features to meet the commodity Special requirements and special environmental conditions. Smart packaging applications in almost all product applications, including electronic products, food, beverages, medicine, household items.
Smart Packaging Trend Evolution
One-dimensional bar code should be regarded as the earliest and most extensive smart packaging we use, and it is also the most intelligent packaging that we have ever contacted most. It is currently widely used in food, medicines, and other retail products, and people can hardly live without it.
Subsequently, the two-dimensional code was born, and it gradually became another technology widely used in smart packaging. Compared with one-dimensional bar code, it has greater information capacity and anti-counterfeiting. At present, it has also been recognized and widely used by the market. . The user can get the relevant information of the QR code through a common smart phone and “sweepâ€.
And now, we have seen that some smart packaging began to extend the packaging communication function. The latest generation of smart packaging using RFID and NFC technology allows the packaging to “open†to tell us where they are and where they are, what they are, whether they are genuine, whether they have been sealed, and so on.
From the perspective of user experience, smart packaging increasingly emphasizes the importance of interaction. The "NFC Forum" announced that it has begun cooperation with the Smart Packaging Industry Association to help develop smart packaging for products, including products such as "interactive labels," which can display information about products on mobile phones.
Printing companies advance into smart packaging
With the rise of smart packaging, we have seen many printing companies have begun to enter the smart packaging industry. Companies such as Shenzhen Jinjia Color Printing Co., Ltd., and Meiyin Sen have announced high-profile advancement into the smart packaging industry and have forecasted a market size of trillions of yuan. A company official told the author that RFID tags are actually the edge products between the printing and microelectronics industries. Therefore, printing companies only implant RFID chips in the original label printing process, and at the same time, they need to input data to RFID chips. This is a step beyond the traditional printing industry.
According to Technavio's latest report, the global smart packaging market will grow at a compound annual growth rate of nearly 8%, exceeding US$31 billion by 2019. Smart packaging is increasingly becoming an extension of product features, and it has become a vehicle for integrating various innovative technologies. The wave of high-tech has pushed packaging to a higher level of development, and intelligent packaging will soon become the next enthusiasm for the Internet of Things industry.
Statistics show that from 2012 to 2016, the average annual growth rate of smart packaging products based on RFID (Radio Frequency Identification) and NFC (Near Field Communication) is about 6.3%. From 2016 to 2021, the growth rate is expected to triple, reaching 19.1%.
Some experts predict that in the coming years, smart labels will be affixed to each individual packaged product, so the annual demand for RFID tags will reach trillions, and most of them will be used in smart packaging. Just from the demand of RFID, we can see the huge market of smart packaging and its potential opportunities.
Although China's printing companies have entered the smart packaging, but there are views that they are now involved in just the tip of the iceberg smart packaging. In the future, with the rapid development of network, microelectronics, computer technology, digital printing technology, printing and other edge sciences, intelligent packaging will provide a larger and broader market for the traditional printing industry. The opportunity is everywhere. How to explore and develop.
The domestic printing industry has always been in the stage of transitional development and technology upgrading, following the principle of survival of the fittest, and the enticing huge cake of smart packaging has become the target of many powerful companies. Innovation is never ending. Under the severe situation of the current printing industry, smart packaging may be a good starting point for opening up the new situation of printing.
The huge market of smart packaging and its potential opportunities indicate that this sunrise industry will become a new jumping point for China’s economic development. Therefore, the research and implementation of industrial packaging of smart packaging is forward-looking and innovative, with practical guidance and practical significance.
Smart packaging is bright and winding ahead
As early as in the 2008 Beijing Olympic Games, the Chinese government began to try to strengthen the supervision of medicines and foods, which has promoted the use of RFID electronic tags in China and has brought more applications to the logistics, packaging, retail, and manufacturing industries. .
Moreover, intelligent packaging has its strong functions in terms of protection, services, and information, and pharmaceuticals, food, household chemicals, logistics, and other fields are increasingly adopting smart packaging. In addition to extending the shelf life of foods, beverages, pharmaceuticals and other products, these smart packaging also bear the burden of improving product traceability.
However, at the same time, we also saw that smart packaging still has many constraints in the application promotion process and is hindering the development of smart packaging. First of all, China's smart packaging industry has the most serious problems, mainly from the technical aspects, such as smart packaging raw materials research base is weak. Secondly, we also need to build smart Wanda data platform to promote the development of smart packaging. Third, costs are still many problems that companies have to face. Therefore, although smart packaging is the future of the packaging industry, it is necessary to truly put smart packaging in place and better develop the profit space, in addition to increasing the human and material resources for the development of intelligent packaging technology, but also to keep up with the current China. From the perspective of the transition from industrialization to informatization, we started from the following aspects: focusing on new trends in intelligent technologies, promoting mature technologies, and reducing costs.
Wang Zhan, secretary-general of the Union of Printed Electronics and Intelligent Packaging Industry, stated: "Smart packaging technology is an emerging technology branch that integrates multiple knowledge bases. With the development of smart packaging technology, packaging is increasingly becoming an extension of product functionality. Integrating the carriers of various innovative technologies, the wave of high and new technology has pushed packaging to a higher level of development, and the development of intelligent packaging is an inevitable trend."
“Does consumers be willing to accept smart packaging? Or smart packaging should focus on certain categories, such as high-end luxury goods? In addition, how much can a brand have a good return on investment if it is invested so much?†said Mr. Chen of Shenzhen Wulian Media. "Intelligent packaging can not be generated only by relying on new technologies. It must provide real value to consumers. However, a good balance between cost-effective control and market effects can ensure that intelligent packaging can completely change the packaging industry. The packaging industry can still provide smart packaging, The prospects for personalization, brand empowerment and other high value-added extensions are still extremely promising.â€
According to Mr. Chen, the upcoming 2018th International Exhibition on Internet of Things Expo Spring 2011 will bring together the world's latest packaging technology and smart packaging application products and systems. This is an annual event with the theme of Internet of things technology and applications. It will showcase intelligent packaging in dozens of fields such as food, beverages, desserts, baked goods, pharmaceuticals, cosmetics, non-food consumer products, and industrial products. Chinese and foreign exhibitors from more than 30 countries and regions gathered to bring together the Internet of Things and supply and demand companies in the upstream and downstream of the smart packaging industry chain to discuss the future trends of smart packaging.
As a segmented market for IoT applications, smart packaging technology is an emerging technology branch that brings together multiple knowledge bases. The emergence of smart packaging technology makes products and their packaging more human friendly, making human-computer interactive communication more simple; with the development of smart packaging technology, packaging is increasingly becoming an extension of product features, and has become integrated with various innovative technologies. The carrier of the means; the wave of high technology has pushed packaging to a higher level of development, and the development of intelligent packaging is an inevitable trend.
Indeed, we have seen a variety of “unmanned supermarkets†popping up in the market, and about half of the packaging programs have added RFID chips to detect and identify products.
There are reasons behind the retailer's choice of RFID technology. Because at present, there are different problems and needs such as anti-counterfeiting, traceability, online and offline marketing, and promotion methods in the process of product sales, while merchants are supplemented by two-dimensional codes, RFID/NFC tags, digital watermarks, and AR augmented reality technologies. Technical means such as big data analysis can solve these problems.
The RFID mentioned here is one of the technologies used in smart packaging. Companies can use it to protect their products from production to sales, and the use of intelligent packaging technology can also bring more accurate market predictions for companies, more practical marketing plans, fewer or even zero inventory, and convenient products. Use and after-sales, etc., to give consumers more reliable products, more transparent production process, so that consumers enjoy more goods and services.
Smart packaging is not a new thing nowadays. It is only because at the earliest stage, smart packaging technology is generally used only in high-end goods and luxury packaging. We do not have much contact with it.
What is smart packaging?
As early as 1992, at the “Smart Packaging†conference in London, experts gave the definition of smart packaging: it refers to an integrated component or an intrinsic property (component) in a package, a product, or a product-pack combination. ), through the use of such components or features, functional components that meet specific requirements are given to the function of the product packaging, or to the use of the product itself.
For example, a temperature-time history identifier (TTI), a packaged food organism infestation indicator (MGI), a photochromic indicator, a physical impact marker, a leak, a microbial contamination identifier, a radio frequency tag (RFID) may be used. , DNA (DNA) tags, etc. are often defined as smart packaging.
In China, the so-called smart packaging is to add more relevant information on existing packaging technology, and can be read using today's advanced smart phones, the Internet, and the Internet of Things, so that packaging has a greater information capacity. . On the one hand, consumers can obtain more transparent product information and increase the scope for more choices; on the other hand, smart packaging undoubtedly provides manufacturers with a large-capacity platform to meet with consumers directly.
In smart packaging, people can incorporate a lot of innovative thinking, adding more new technologies such as mechanical, electrical, electronic and chemical properties, so that it has both a common packaging function and some special features to meet the commodity Special requirements and special environmental conditions. Smart packaging applications in almost all product applications, including electronic products, food, beverages, medicine, household items.
Smart Packaging Trend Evolution
One-dimensional bar code should be regarded as the earliest and most extensive smart packaging we use, and it is also the most intelligent packaging that we have ever contacted most. It is currently widely used in food, medicines, and other retail products, and people can hardly live without it.
Subsequently, the two-dimensional code was born, and it gradually became another technology widely used in smart packaging. Compared with one-dimensional bar code, it has greater information capacity and anti-counterfeiting. At present, it has also been recognized and widely used by the market. . The user can get the relevant information of the QR code through a common smart phone and “sweepâ€.
And now, we have seen that some smart packaging began to extend the packaging communication function. The latest generation of smart packaging using RFID and NFC technology allows the packaging to “open†to tell us where they are and where they are, what they are, whether they are genuine, whether they have been sealed, and so on.
From the perspective of user experience, smart packaging increasingly emphasizes the importance of interaction. The "NFC Forum" announced that it has begun cooperation with the Smart Packaging Industry Association to help develop smart packaging for products, including products such as "interactive labels," which can display information about products on mobile phones.
Printing companies advance into smart packaging
With the rise of smart packaging, we have seen many printing companies have begun to enter the smart packaging industry. Companies such as Shenzhen Jinjia Color Printing Co., Ltd., and Meiyin Sen have announced high-profile advancement into the smart packaging industry and have forecasted a market size of trillions of yuan. A company official told the author that RFID tags are actually the edge products between the printing and microelectronics industries. Therefore, printing companies only implant RFID chips in the original label printing process, and at the same time, they need to input data to RFID chips. This is a step beyond the traditional printing industry.
According to Technavio's latest report, the global smart packaging market will grow at a compound annual growth rate of nearly 8%, exceeding US$31 billion by 2019. Smart packaging is increasingly becoming an extension of product features, and it has become a vehicle for integrating various innovative technologies. The wave of high-tech has pushed packaging to a higher level of development, and intelligent packaging will soon become the next enthusiasm for the Internet of Things industry.
Statistics show that from 2012 to 2016, the average annual growth rate of smart packaging products based on RFID (Radio Frequency Identification) and NFC (Near Field Communication) is about 6.3%. From 2016 to 2021, the growth rate is expected to triple, reaching 19.1%.
Some experts predict that in the coming years, smart labels will be affixed to each individual packaged product, so the annual demand for RFID tags will reach trillions, and most of them will be used in smart packaging. Just from the demand of RFID, we can see the huge market of smart packaging and its potential opportunities.
Although China's printing companies have entered the smart packaging, but there are views that they are now involved in just the tip of the iceberg smart packaging. In the future, with the rapid development of network, microelectronics, computer technology, digital printing technology, printing and other edge sciences, intelligent packaging will provide a larger and broader market for the traditional printing industry. The opportunity is everywhere. How to explore and develop.
The domestic printing industry has always been in the stage of transitional development and technology upgrading, following the principle of survival of the fittest, and the enticing huge cake of smart packaging has become the target of many powerful companies. Innovation is never ending. Under the severe situation of the current printing industry, smart packaging may be a good starting point for opening up the new situation of printing.
The huge market of smart packaging and its potential opportunities indicate that this sunrise industry will become a new jumping point for China’s economic development. Therefore, the research and implementation of industrial packaging of smart packaging is forward-looking and innovative, with practical guidance and practical significance.
Smart packaging is bright and winding ahead
As early as in the 2008 Beijing Olympic Games, the Chinese government began to try to strengthen the supervision of medicines and foods, which has promoted the use of RFID electronic tags in China and has brought more applications to the logistics, packaging, retail, and manufacturing industries. .
Moreover, intelligent packaging has its strong functions in terms of protection, services, and information, and pharmaceuticals, food, household chemicals, logistics, and other fields are increasingly adopting smart packaging. In addition to extending the shelf life of foods, beverages, pharmaceuticals and other products, these smart packaging also bear the burden of improving product traceability.
However, at the same time, we also saw that smart packaging still has many constraints in the application promotion process and is hindering the development of smart packaging. First of all, China's smart packaging industry has the most serious problems, mainly from the technical aspects, such as smart packaging raw materials research base is weak. Secondly, we also need to build smart Wanda data platform to promote the development of smart packaging. Third, costs are still many problems that companies have to face. Therefore, although smart packaging is the future of the packaging industry, it is necessary to truly put smart packaging in place and better develop the profit space, in addition to increasing the human and material resources for the development of intelligent packaging technology, but also to keep up with the current China. From the perspective of the transition from industrialization to informatization, we started from the following aspects: focusing on new trends in intelligent technologies, promoting mature technologies, and reducing costs.
Wang Zhan, secretary-general of the Union of Printed Electronics and Intelligent Packaging Industry, stated: "Smart packaging technology is an emerging technology branch that integrates multiple knowledge bases. With the development of smart packaging technology, packaging is increasingly becoming an extension of product functionality. Integrating the carriers of various innovative technologies, the wave of high and new technology has pushed packaging to a higher level of development, and the development of intelligent packaging is an inevitable trend."
“Does consumers be willing to accept smart packaging? Or smart packaging should focus on certain categories, such as high-end luxury goods? In addition, how much can a brand have a good return on investment if it is invested so much?†said Mr. Chen of Shenzhen Wulian Media. "Intelligent packaging can not be generated only by relying on new technologies. It must provide real value to consumers. However, a good balance between cost-effective control and market effects can ensure that intelligent packaging can completely change the packaging industry. The packaging industry can still provide smart packaging, The prospects for personalization, brand empowerment and other high value-added extensions are still extremely promising.â€
According to Mr. Chen, the upcoming 2018th International Exhibition on Internet of Things Expo Spring 2011 will bring together the world's latest packaging technology and smart packaging application products and systems. This is an annual event with the theme of Internet of things technology and applications. It will showcase intelligent packaging in dozens of fields such as food, beverages, desserts, baked goods, pharmaceuticals, cosmetics, non-food consumer products, and industrial products. Chinese and foreign exhibitors from more than 30 countries and regions gathered to bring together the Internet of Things and supply and demand companies in the upstream and downstream of the smart packaging industry chain to discuss the future trends of smart packaging.
As a segmented market for IoT applications, smart packaging technology is an emerging technology branch that brings together multiple knowledge bases. The emergence of smart packaging technology makes products and their packaging more human friendly, making human-computer interactive communication more simple; with the development of smart packaging technology, packaging is increasingly becoming an extension of product features, and has become integrated with various innovative technologies. The carrier of the means; the wave of high technology has pushed packaging to a higher level of development, and the development of intelligent packaging is an inevitable trend.
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