The auto show of Shanghai Auto Show has unprecedentedly increased the strength of independent brands


On April 21, the 15th Shanghai International Automobile Industry Exhibition with the theme of “Innovation and a Better Life” was grandly opened at Shanghai New International Expo Center.

Nearly 2,000 manufacturers from 18 countries and regions brought 1,300 vehicles to participate in the exhibition. Among them, there are 111 first-generation global launch vehicles to be launched on the market, 69 vehicles representing the direction of industrial development, and 91 new energy vehicles embodying energy conservation and environmental protection awareness.

One of the highlights

The unprecedented scale of multinational giants


The German BMW and MINI, Mercedes-Benz and smart, all with beautiful new stand design debut. All the Volkswagen Group brands: Volkswagen, Audi, Skoda, Seat, Bentley, Porsche, Lamborghini, Bugatti and other collective debut. Japanese Toyota, Nissan, and Honda have all exhibited on the same platform. The U.S. giants GM, Ford and Chrysler are all exhibiting. It is worth mentioning that as the premium brands of their respective mother brands, Toyota's Lexus, Nissan's Infiniti, and GM's Cadillac are all exhibiting independently, and they are adjacent to competing brands BMW, Mercedes-Benz, Volvo, Jaguar and Land Rover. It helps to promote the brand and brings convenience to the audience for visits and comparisons.

In terms of supercars and supercars, Rolls-Royce, Bentley, Ferrari, Lamborghini, Bugatti, Maserati, Aston Martin, Porsche, ETERNITI, Koenigsegg, and MKB are involved.

Other international well-known brands such as Peugeot, Citroen, Renault, Fiat, Hyundai, Kia, Mazda, Mitsubishi, Suzuki, Subaru and others all missed. Chery’s Chery Automobile, which had been splendid at the Geneva Motor Show before, also put its “first show” in China at this year’s Shanghai auto show.

In addition, new energy vehicles that represent the latest technological trends still occupy an important position in a wide range of show cars. The new energy brand Teng Shi, jointly invested by BYD and Daimler, made its debut at the Shanghai Auto Show. For the first time, the Detroit electric car will be the world’s first electric high-performance sports car to be mass-produced. It can be charged using a household power source, and it is also worth mentioning in terms of handling.

The highlight of the second

Increase in the strength of local auto companies

At this year's Shanghai Auto Show, FAW, SAIC, Dongfeng, Changan, GAC, and Beiqi gathered at the leading domestic six major auto groups. They each attacked with a complete group lineup, which has once again attracted widespread attention from inside and outside the industry.

FAW Group and its passenger vehicle and commercial vehicle products have a high-profile debut in both the indoor and outdoor exhibition areas. SAIC Motor Group, with the theme of “Innovative Green Energy Drives the Future,” has gathered more than 110 new cars under its own brands and joint ventures. More than 10 first-line models, a strong lineup of exhibitors to create the latest auto show; Dongfeng Group and partners and joint ventures Kia and Dongfeng Yueda Kia, Peugeot and Dongfeng Peugeot, Citroen and Dongfeng Citroen, Dongfeng Yulong, and Renault together occupy the entire E4 The pavilion, together with its booth in the commercial vehicle exhibition area, has an exhibition area and SAIC Group. Beiqi Group also launches passenger cars and commercial vehicles at the same time. The indoor exhibition area and the outdoor exhibition area complement each other; Great Wall Motor, Changan Automobile, etc. All of them actively expand the exhibition area and fully display their corporate image.

In recent years, domestic self-owned brand vehicles have performed outstandingly in the international market, and have made great strides in terms of technology development, product quality, and brand awareness and influence. Other representative companies of domestic independent brands such as Geely, BYD, Chery, Brilliance, JAC, Haima, Southeast, and Lifan will also launch new models of their respective models; Jiangling, Changhe Suzuki, Changfeng, Lufeng and ZTE will be the first independent exhibitors.

Highlights 3

Commercial vehicles exhibit new products

Auto show organizers continued to expand the exhibition area of ​​commercial vehicles. For the first time, half of the N2 Pavilion was used as a display area for commercial vehicles. FAW Liberation, Dongfeng, SAIC, Iveco, Sinotruk, Beiqi Foton, Mercedes-Benz Light Commercial Vehicles, JAC, Brilliance Automotive, MAN, Scania Truck Sweden, Shenyang Gold Cup, China-Europe Automobile, etc., are displayed in the N2 Pavilion or outdoor venues Their new commercial models are competing.

In the auto parts exhibition area, world-class parts and components manufacturers will continue to participate fully in the exhibition. BorgWarner, Eaton Group, Bosch, Delphi, Continental, ThyssenKrupp, NSK, ZF, Foglia Group, and other well-known parts manufacturers and Michelin, Dunlop tires and BOSE audio, etc., are also dedicated to presenting the latest technology and product.

In order to enrich the content and public participation of the Shanghai Auto Show, the organizers have also carefully arranged a series of important activities to build an exchange and cooperation platform. Such as summit forums, designer nights, trade talks and technical exchanges, and car dynamic demonstrations.



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