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On April 20, Daimler officially announced the establishment of Daimlerka Bus (China) Co., Ltd. at the Shanghai Auto Show. The new company was formally put into operation on April 1, 2013, which will further enhance the Chinese market in Daimler. The strategic value and significance of the group. Daimlerka Bus (China) Co., Ltd., formerly known as Daimler Northeast China Investment Co., Ltd.'s Daimler Truck China, is responsible for the Mercedes-Benz truck operations in China. After the establishment of the new company, it will continue to increase the business of Daimler’s truck brands such as Mercedes-Benz in China and expand the scope to the passenger vehicle business. At the same time, as a separate legal entity, the new company will more closely and effectively integrate Daimler's related resources in the import truck and passenger car business, improve operational efficiency and enhance market response capabilities.
“Damlek Truck (China) Co., Ltd. will expand the foundation for the future business of Mercedes-Benz trucks and further enrich the categories of commercial vehicles in China, such as the introduction of Mercedes-Benz passenger car products,†said Daimlerka. Mr. Robert, president and CEO of Bus China (China) Co., Ltd. emphasized. "The Chinese market is full of opportunities and challenges. The establishment of a new company is at the right time. The new company will be more effective and targeted strategic planning, improve efficiency, strengthen collaboration, and respond more flexibly to the market."
As one of the important brands of Daimler Trucks, Mercedes-Benz trucks have entered China as early as the beginning of the 20th century. At the beginning, the annual sales volume was only a few hundred units. Now, Mercedes-Benz trucks have developed into China's high-end heavy truck market. Leader. In 2012, Mercedes-Benz truck sales reached more than 6,100 units, hitting a record high, and led the import of high-end heavy trucks in this segment for six consecutive years. At present, China is already the third largest import market for Mercedes-Benz trucks in the world, with sales volume equal to that of the major European markets.
After more than ten years of hard work, Mercedes-Benz trucks have established unique advantages in the imported high-end heavy truck market, such as the most extensive certified product line among all imported brands, the largest network coverage and the largest number of trucks, Daimlerka. Passenger Cars (China) Co., Ltd. will make full use of these existing advantages, intensively and meticulously, and continue to write about the success and brilliance of Mercedes-Benz trucks in China. On this basis, the new company will strengthen cooperation with various business areas such as finance, Fleetboard's long-distance fleet management system and spare parts, continue to enrich product and value-added service lineup, and continue to advocate new ideas and new solutions, such as the newly launched innovations of Mercedes-Benz trucks. TCO. The Yun Ying Zhihui solution can help logistics companies to analyze the cost components of the entire truck life cycle and effectively help companies optimize costs.
With the establishment of the new company, Daimler, as one of the world's largest passenger car manufacturers, has officially introduced the passenger car business to China, further confirming Daimler's emphasis and commitment to the Chinese commercial vehicle market. At present, the new company is actively expanding its passenger car business, and will initially focus on niche vehicles such as airport shuttle buses and luxury long-distance buses.
With the exquisite product quality of Daimler trucks and buses and the relentless pursuit of customer satisfaction by all new company personnel, Daimlerka Bus (China) Co., Ltd. will forge ahead and actively meet the opportunities and challenges of the Chinese market. The new chapter of the Muller truck and bus business in China contributes to Daimler's overall development in the Chinese market.
About Daimlerka Bus (China) Co., Ltd.
Daimlerka Bus (China) Co., Ltd. is headquartered in Beijing, formerly known as Daimler Trucks China, and began operations in April 2013. It is responsible for Daimler's import truck and bus business in China. At present, Daimler sells Mercedes-Benz Actros, Axor, Atego trucks, and Unimog, Satos and other special vehicles in the Chinese market. In addition, Daimlerka Bus (China) Co., Ltd. is actively expanding Daimler's bus business in China.
At present, China is the third largest import market for Mercedes-Benz trucks in the world. In 2012, the delivery of Mercedes-Benz trucks in mainland China exceeded 6,100 units. It has led China’s imported heavy truck segment for six consecutive years and has consistently occupied more than half of the market share.
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