·Shouqi Group: Accelerating the layout of its first car rental, car and timeshare projects

Since October last year, the Interim Measures for the Administration of Internet Cars (hereinafter referred to as the New Deal) has solicited opinions. It is reported that the New Deal will be introduced as early as May, and will be announced at the end of May at the latest, and the New Deal may be about to pay for the car. Incorporating into the regulatory system, a number of unofficial network car platforms may be greatly affected.

As the “official car” under the Shouqi Group, the first official car was launched with the “official” title in September last year. Now that the new policy is coming soon, the SAIC Group has released a strategic plan to accelerate its car rental and car rental. And the layout of the time-sharing project. Wei Dong, chief operating officer of the first car rental car, said: "The first car of the first car will open 30 cities in June this year, covering the national key airports."

The network car rental market is coming in spring?

On April 28th, the international consulting agency Roland Berger and the First Automobile Traveler jointly released the “2016 China Car and Car Rental Market Analysis Report” (hereinafter referred to as “Report”), and Zhang Junyi, President of Roland Berger Global Partner Greater China, released The report, and gave a speech on its content: "The overall travel demand in the future is 2.8 billion times a day, and the real car and car market that can really be converted into travel is basically 90 million times a day, which is a very considerable demand. ”

According to the "Report", due to the reform of the bus, the increase of the "family" (with driver's license but no car), and the development of the tourism industry, there will be 110 million car and special car demand every day by 2020. However, the current number of car/special car teams is difficult to meet such demand, so the market will have a lot of room for development.

In addition, the "Report" also pointed out that subject to the implementation of the city's limit policy, new energy vehicle time-sharing will become a rising market demand.

However, Zhang Junyi believes that there are several major pain points for time-sharing leases that need to be resolved:

1. The management problem of picking up the vehicle outlets is a test of the company's ability. The biggest pain point is whether there is a special person to be on duty. The staff value code is arranged to increase the labor cost. If the special value code is not arranged, there will be a problem that the charging pile parking space is occupied by the fuel truck.

2. The time-receiving car rental network should be a hot spot for hotels, airports, etc., as well as transportation hubs such as subway stations and bus stations. Finding suitable parking spaces and installing charging piles in such places is not a Easy things, parking spots and parking space problems are more difficult to solve.

3. How does the offline team perfectly support online business. How does the time-sharing lease keep the vehicle clean and tidy when the user sits in? How to mark the hot spots and rationally adjust the resources under the wiring? These are all issues that companies need to consider.

"Official" group strives to accelerate the layout of the national business

Faced with such market opportunities, Weidong, the chief operating officer of the First Automobile Group, said that the largest advantage of the 65-year-old Shouqi Group was that it was “relatively stable transportation capacity and transportation ratio”.

In addition, Wei Dong believes that various travel products should complement each other, gradually realize business integration, and form sector interconnection to meet the needs of different levels and multiple forms of vehicles.

When talking about the combination of the entity and the Internet, Wei Dong said that online and offline are closely linked. Online booking for car rental is inseparable from the return of the store, and the network car is inseparable from the professional training and new energy for the driver team. Car timeshare rental is inseparable from the maintenance of the vehicle.

By March of this year, the car rental business of the first car has covered 62 cities nationwide, 240 direct sales outlets, 2.2 million fleets, and is in the leading position in the industry. In June of this year, the first car of the first car will "open 30 cities in June this year, covering the national key airports." In September, the new energy time-sharing project "go fun" will cover 10 cities across the country.
Wei Dong also said that the First Automobile Group is committed to building a “big travel” service network. “As long as you get off the plane and get off the high-speed rail, the car trip can achieve seamless docking and realize a truly intelligent travel product chain.”

The value-added services for travel are also indispensable, Wei Dong said: "In June, the first car of the first car about the car, the service for the disabled, wheelchair people, the elderly, this is just the beginning of the segmentation." The Shouqi Group is still working on a plan to better create the service value of the car when the era of driverlessness comes.

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