Isuzu's new FTR midsize commercial vehicle launched in Northeast China


Qingling Automobile officially launched Isuzu's new FTR medium commercial vehicle in Guangdong, marking the world-class Isuzu mid-size commercial vehicle. It achieved mass production and sales at Qingling and will form a new wave of shock waves on the China Card market.

The person in charge of Qingling Company stated that Isuzu’s new FTR medium commercial vehicle is another milestone in the high-quality mid-price strategy of Qingling and Isuzu jointly implementing commercial vehicles. The introduction of this model not only fills the gap in the domestic high-quality medium-card market, but also enriches the full lineup of Qingling’s light, medium, and heavy-duty Isuzu commercial vehicles. It also raised the mid-sized commercial price at RMB 200,000. Car price new benchmark.

Mr. Yu Sen, Marketing Director of Qingling Automobile Co., Ltd. Northeast/Neimenggu Region, Speaks

Isuzu Company has developed a new type of FRU medium-sized commercial vehicle, Isuzu, that adapts to the environment and purchasing power of Chinese customers by virtue of its 100-year commercial vehicle manufacturing experience. It will create a new era in the domestic mid-market card market.

China Card Market is growing fast but has low technological content

Isuzu's new FTR midsize car came into being

In recent years, with the continuous growth of the national economy, the continuous improvement of road conditions, especially the advancement of regional economic integration, has led to an accelerated growth in the demand for medium-sized trucks that correspond to 300-500 kilometers of medium- and long-distance intercity logistics transportation, from the past more than 100,000. Taiwan, which rapidly grew to 258,000 units in 2009, has nearly doubled its annual production and sales volume. In 2009, the growth rate of medium-sized vehicles was 7 percentage points higher than that of heavy-duty vehicles, reaching 25%, and the momentum was very strong.

Mr. Yao Zhihong, Sales Manager of Qingling Company introduced the new Isuzu FTR medium commercial vehicle in detail

The analysis shows that the development environment of China's China Card is still getting better, which is reflected in the following: First, the demand for intercity and inter-city logistics transportation has grown. Regional economic development has risen to a national strategy. In the past year, the number of regional economic plans approved by the state was almost the sum of the past four years, and the process of regional economic integration was further accelerated. The second is rapid development of high-speed railways and air transport, which stimulates the acceleration of highway logistics transportation. In 2009, the total mileage of China’s roads has reached 3.7 million kilometers, of which the total length of highways is 65,000 kilometers. It is second only to the United States and ranks second in the world. The rapid improvement of infrastructure has placed more demands on high-speed vehicles. Third, the state has formed a long-term mechanism for the rectification of the road freight market. Starting from various aspects such as vehicle production, market access, and market operations, non-standard competition such as large-ton, small-scale, and overloaded overruns was curbed, making the “overloaded light trucks” and “small-scale heavy trucks” that were too much in the card market recover. Face, the real mid-tonnage truck got new development.

Qingling company leader and Shenyang Borui Jiajun Lu awarded the new car key to three customers


The accumulation of these favorable factors has ensured a better growth of the China Card Market, which has attracted many commercial vehicle companies to join the “China Card Club” and competed to launch new products to enter this market. However, due to technical limitations, the existing products are difficult to meet. Market demand, Isuzu's new FTR medium-sized commercial vehicles came into being, not only to make up for the gaps in high-tech, high-quality, high-speed medium-sized trucks, but also in the high-speed growth of the card market, adding gold content.

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