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Entering the "Twelfth Five-Year Plan", China's auto parts industry, especially key parts and components, entered the breakthrough period. The current rapid development of vehicle companies, but the lack of a strong domestic parts and components companies as a strategic partner, high-end parts and components companies are almost wholly foreign-owned and holding companies. More people in the industry have realized that building a strong automobile industry requires a domestically-funded enterprise, but component parts, especially key components, have a significant bottleneck in the Chinese auto industry.
Although China is already the world’s largest automotive country, it is not a strong automobile country. Although we lack core technology, “zero†is not coordinated, and brand promotion has not received attention. However, China’s parts and components industry has already realized the root of the problem and faced the difficult Chinese auto parts industry, the “2010 (6th) China Auto Parts Industry Top Ten Awards†activity launched on February 14, 2011, according to It is understood that nearly 3,000 companies have signed up since the start of the event and the number of applications is still rising.
As China's gradual emphasis on the parts industry and our national brand's rise to catch up, China's auto parts industry's "common prosperity" will also be just around the corner. In fact, the breakthrough in spare parts in China has advantages that other countries cannot match. At present, China has ten domestic-funded vehicle companies including FAW, SAIC, Dongfeng and Changan, forming a huge scale of procurement for parts and components. Moreover, the Sino-foreign joint venture automobile company takes up at least 50% of China’s equity. Legally speaking, in the joint venture, China also has certain right to speak in terms of spare parts procurement and support.
Therefore, it is particularly important to cultivate a number of our own brand name brand companies and vehicle manufacturers. "2010 (6th) China's Top 10 Selections for Auto Parts Industry" activities set up 10 national brands, 10 well-known brands, top 10 honest brands, top 10 multinational brands, and top 10 raw material suppliers and top ten outstanding distribution. Business Six Awards. According to the twelve key product lines of piston rings, clutches, automotive lamps, automotive belts, shock absorbers, covers, automotive air conditioners, spark plugs, radiators, automotive motors, superchargers, and lubricants, online and offline voting is conducted. The expert review finally selected the top ten companies in China's auto parts industry.
Brand strategy is a very important strategy for the current parts and components industry. In an interview with an auto parts company in the past six months, nearly half of business executives talked about “brands†on many occasions, and the influence of developing their own brands and building their own brands is the common aspiration of most domestic parts and components companies.
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