Global giants collectively exert force on China's new energy automotive market

The new energy vehicles that seem to be far away from us have been surging in the late autumn of October. In October, Nissan, GM, Toyota and other international auto giants released their new energy vehicles such as hybrid vehicles and pure electric vehicles. Advancing the timetable, their plan shows that from the end of this year, the mature new energy automotive products under the foreign brands will land on a large scale in the world’s largest market, the Chinese market.

Nissan is calm: leveraging China’s own brand to land in China At the same time, the reporter learned that many global auto giants, including Nissan, GM, Toyota, Honda, and Audi, will start from the end of this year, according to reports, in Nissan’s global sales. , China's sales in the world ranked first, more than the United States. However, Nissan laments the fact that as of now, in the world's major automobile consumption markets, the only one that LEFT has not entered is the largest Chinese market. This issue has also become one of the focal issues for reporters at the press conference.

“The listening wind will surely enter the Chinese market. First, it will conduct preliminary tests in Wuhan and Guangzhou.” Yamashita Shinya said. According to Nissan, Nissan will also consider adopting LEFT-related technologies at its Dongfeng Nissan self-owned brand, Qichen, and enter the Chinese market. The Qichen electric vehicle will become the Chinese version of the speech.

The reason why we did not open the Chinese market directly by listening to the wind, but took advantage of the power of Qichen, Nissan said that Kai Chen, as China’s own brand, made it more adaptable to China’s policy environment. Of course, Kai Chen will also become the pathfinder of the listening wind.

General Motorsport: At the end of this year, the launch of electric vehicles in China compared to Nissan’s new energy vehicles in China has a timetable for listing. The general feeling of being the first to compete for the new energy vehicle market in China is very urgent—at the end of October, Shanghai General Motors held in Zhuhai. A large-scale media test drive for new energy vehicles. One-time delivery of its six new energy vehicles – the hybrid e-Assist, the dual-mode hybrids, the extended-range electric vehicles, the Volendam, the Chevrolet Equinox hydrogen fuel cell vehicles, and the Sail pure electric concept car and the GM electric Networking concept car EN-V. It is worth mentioning that the new generation of Buick LaCrosse eAssist hybrid car not only has affordable prices, but also provides an ideal hybrid solution for the mid-to-high-end car market.

At the new energy test drive press conference, Shanghai General Motors also revealed that GM’s Wolanda extended-range electric vehicles will be introduced to China at the end of this year, and China is the second listed country except the United States. The Veranda Extended Range Electric Vehicle is a brand new hybrid model that once used to run a box of oil in the United States with a good score of 176 days.

For GM, new energy is not just a simple product, but also includes an entire green industry chain. At the Shanghai GM plant, there is already a solar parking lot in use. In this parking lot, there are some charging posts and the electricity comes from solar energy. In the United States, General Motors and General Electric jointly conduct the design of future smart grids and the research and development of charging facilities. These will also be implemented in China in the future.

At the same time, based on the consideration of market demand for diversity, Shanghai GM's new energy vehicle strategy is "gradually advanced", from the extraction of traditional gasoline engine fuel consumption, to the deepening of hybrid power, to extended-range electric vehicles to achieve gradual The purpose of advanced products and continuous reduction of fuel consumption. In the future, when gasoline continues to deplete, purely electric cars and hydrogen-fueled cars, which are completely independent of gasoline, will truly enter every ordinary family.

Giants get together: fight for China's new energy vehicle market In addition, Toyota, Audi, Honda and other giants also gave their respective "New Energy China Strategy" timetable.

On October 22, Toyota Motor R&D Center (China) Co., Ltd. (TMEC) officially opened in Changshu, Jiangsu Province. Toyota Motor Corp. President Akio Toyoda visited the site on the same day and made it clear for the first time that Toyota’s new energy vehicles in China will be scheduled to enter China: plug-in hybrid and pure-electric models will be introduced in 2013; Toyota’s third-generation hybrid model Prius will be ready for next year Initially attracted to China, pure-electric RAV4 and IQ, which are planned to be listed in the United States and Europe next year, are also considered. "China's most important!" Toyoda finally finished in Chinese.

Audi also announced its global electric vehicle strategy a few days ago. In the second half of this year, Audi will start the road test of two electric vehicles, A1 and A3, in China. From 2015, FAW Audi will gradually develop its own Audi electric series.

As early as September, Honda could not wait to throw out its new energy plan for China, including Insight, CR-Z, Fit hybrid Civic brand new hybrid models and Acura. The five models, including the hybrid models, are expected to land in China next year, and another year to produce these models in China.

According to report, front-end R&D and post-production of new energy vehicles may also be carried out in China. The Shanghai GM Forward-looking Design Center has undertaken part of the research and development work on new energy vehicles. Similarly, the Toyota China Technology Center will also conduct related technology research and development. In the future, Nissan will produce some of its new energy components in China, and the Leaf will be expected to be made in China in the future.