Tianan Plastics enters high-end automotive interiors and plans to start production in 2012

As an important part of industrial restructuring, Guangdong Foshan has proposed to focus on the development of six strategic emerging industries, among which new materials have been included in one of the three main directions. The reporter recently learned that Foshan Tian'an Plastics Co., Ltd. ("Tian'an Plastics"), a leader in new materials, is planning to build a base to enter the high-end automotive interiors. It is expected that the output value will exceed one billion yuan in four years. The project is expected to break the monopoly of foreign companies and fill the gap in the domestic industry. Industry insiders predict that in the near future, several automobile manufacturing bases in Foshan are expected to use home-grown interior products.

Strategy: Investing RMB 100 million to enter the vehicle trimming plan within two years. It is understood that the highest-end products in the material decoration industry are mainly used in the fields of aircraft, ships, automobiles, etc. The single-car products market is calculated at 100 billion, but these industries are currently in foreign-funded enterprises. Under the monopoly. According to the forecast, with the development of the automotive industry in China and abroad, especially the Chinese market, the automotive interior market has great potential. As far as the Foshan area is concerned, there are currently many brands of cars set up factories locally, but due to technical limitations, the interiors currently used are mostly imported from abroad. To this end, since the beginning of 2009, Tian An Plastics has focused on the high-end automotive interiors industry and has signed an agreement with Japanese car interiors company Okamoto to enter this market.

The reporter recently learned that the company is planning to invest in the construction of a new automotive interior production base, initially located in the east area of ​​Geely Industrial Park, Nanzhuang, Foshan, with an estimated investment of 150 million yuan. The products will be used in automobile dashboards, door panels, and seat cushions, and will strive to be It will be put into production in 2012 and is expected to reach a production value of 1 billion yuan by 2014. Wu Qichao, chairman of the company, revealed to New Express reporter that next year will establish a provincial automotive interior research institute, strive to establish a postdoctoral workstation, gather automotive interior professionals, will also invite domestic and foreign experts to join, and strive to make the automotive interior industry bigger Stronger.

In addition, the company is currently preparing to go to the capital market, plans to introduce venture capital companies in the first half of next year, and conduct shareholding reforms, and strive to publicly issue shares within two years.

Secret: Doing film started to break the monopoly of foreign companies It is understood that Tianan Plastics was established in 2000, the site is located in the Chancheng District of Chancheng District, the main production of PVC film calendering, when the investment of more than 20 million yuan, the team was only 30 people. In 2004, the company expanded its scale in Nanzhuang Town, Chancheng District. After the financial crisis in 2009, it entered a period of rapid development. Today, the company has more than 800 employees and an annual output value of 500 million yuan. At present, the company's products have reached tens of thousands of products sold worldwide. Corresponding to the competitive advantage is a huge R&D team. Among the nearly 1,000 employees of the company, the R&D team accounts for more than 100 people. Such a large proportion of research and development is rarely seen in similar enterprises.

According to the person in charge of the R&D team of the company, in the past, the manufacturing of decorative materials was monopolized by companies from Japan, the United States, and Germany, and the technical requirements for decorative materials were particularly high, and domestic products could not be compared. In this regard, they have established a research and development team since 2006 and have introduced doctoral talents in the field of polymers. The current high-end products also achieve self-development and production. The quality of products is comparable to that of Europe and the United States, further breaking the monopoly of foreign companies. Due to the importance of scientific and technological innovation, in early December this year, the company was named "Guangdong Province innovative pilot enterprise."

Dialogue with Tian An Plastics Chairman Wu Qichao: New Buddha merchants should understand that innovation and capital were established from 2000 to the recent award of “Guangdong Province Innovative Pilot Enterprise”. Tian An Plastics has passed for ten years, confirming an ordinary small factory to “ Star "The Evolution of Enterprises. As for its mystery, the company’s chief executive and chairman, Wu Qichao, broke the secret when he was interviewed by Xin Express reporters. Modern companies need to be bigger and stronger, and it is not enough to keep Lao business people’s low-key and pragmatic, but also need technological innovation and know how to capitalize. Operation!

Key words: Change Q: Compared with ten years ago, what changes have taken place in Foshan and domestic new materials industry?

A: With the increase in demand, domestic products have also become environmentally friendly, fashionable, materials and simulations have made great leaps, and the gap with the international is much shorter. To occupy an advantageous position in this industry, it is necessary to seek cooperation between universities and research institutes to make products with high technological content and high added value.

Keywords: Environmental protection Q: Most people may have questions about plastic materials, ie how to ensure the environmental protection of materials during their manufacture and use?

A: The plastic materials cannot be viewed with traditional ideas. Taking plastic products as an example, with the advancement of technology and the improvement of environmental protection requirements, major breakthroughs have been made in the feel, smell and safety standards. Most people simply cannot believe that they are made of plastic. In general, for powerful companies, the more environmental protection thresholds in the industry, the better, and whoever overcomes will be able to seize the opportunities and overwhelm the competitors.

Key words: Wisdom Q: Tell us what you think of “Foshan Manufacturing”.

Answer: In the past, "Foshan Manufacturing" was heavy "quantity" and not "quality". "Foshan manufacturing" must be transitioned to "created in Foshan", that is, adhere to scientific and technological innovation, increase value-added, and give the product a living element, that is, products must have "wisdom" and have "DNA." At present, the new products we have introduced have "high-tech" transplanted to the home furnishing industry, adding more features without affecting the appearance, including higher safety performance, low smoke, non-toxic smoke and so on. In the past, these technologies were applied to ships and aircraft. After applying them to civilian products, the products became more viable.

Key words: Spiritual Question: Do you think that the rapid development of Foshan enterprises has benefited from the Buddhist spirit?

A: Buddhist merchants have always been known for being low-key, pragmatic, hard-working, and courageous. However, these spirits are not enough for a new generation of entrepreneurs. They must also know how to use scientific and technological strength and capital strength, and have both strategic vision and individual comprehensive strength. In other words, we must have the spirit of scientific and technological innovation and we must understand the operation of capital so that we can push the company to the highest peak.