The commercial vehicle segment enters a new stage SAIC Iveco will implement a dual brand

With the further advancement of Shangnan Cooperation, the commercial vehicle segment of Nanjing Automobile Group has also entered a new stage of development. Yesterday, SAIC and Iveco held a cooperation strategy conference in Beijing to announce that the cooperation between the two sides has been fully upgraded. It also revealed that the scope of future business will expand from the original heavy truck and engine product cooperation to the business areas of medium and light commercial vehicles, and the sales target will be increased to 150,000 in the next three years.

“Nanjing Iveco has become a new starting point for strategic cooperation between the two sides in the field of domestic commercial vehicles for light commercial vehicles.” Xiao Guopu, Vice President of Shanghai Automotive stated at the press conference that SAIC and Fiat Iveco Co., Ltd. have successively launched in accordance with the planned deployment of SAIC Motor’s 11th Five-Year Plan. A series of major joint ventures and cooperation.

“The first stage was September 2006. The two parties formally established SAIC Iveco Commercial Vehicle Investment Co., Ltd. as a platform for the two sides to carry out strategic cooperation in a 50%-owned manner. The second stage was the start of the Red Rock reorganization project last year. The third stage is to deepen the strategic cooperation between the two sides.” Xiao Guopu believes that with the further deepening of strategic cooperation, the two sides have expanded their cooperation in heavy truck and engine products to the business areas of medium and light commercial vehicles.

“By cooperating with SAIC, the largest industrial group in China, we will become the first European truck manufacturer to provide full-line commercial vehicles in the Chinese market,” said Paul Monferino, president of Iveco.

It is understood that SAIC Iveco Hongyan and Nanjing Iveco will adopt a dual-brand differentiated product strategy on the cooperation platform. Specifically, the latter will focus on the leap-forward brands for the light and medium-sized series, while the former will focus on the heavy-duty Hongyan brand.

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