Shanghai Auto Show: Local Lubricants Power Automotive Aftermarket

At the 15th Shanghai International Automobile Industry Exhibition that is being held, the scale of 1300 vehicles exhibited by nearly 2000 manufacturers from 18 countries and regions around the world is unprecedented. This proves that China is still the most active and most active in the world. The development of potential automotive market, while the automotive sales market also provides consumers with more choice opportunities.

It is understood that the booming market sales market has had an important impact on the automotive lubricants industry. Some industry giants, especially domestic brands, have established an absolute superior industrial status through brand remodeling. According to reports, whether it is a luxury brand with foreign investment, a joint venture brand that emphasizes cost-effectiveness, or an independent brand with local combat advantages, more than 60% of its dedicated lubricants are produced in the world's largest factory. . In addition to the expansion of the advantages of the OEM market, the Great Wall has not relaxed the creation and promotion of its own brand product line. After brand remodeling, Jinjixing and Zunlong were formally identified as Great Wall Motor Oil and Chai Oil globally unified product brand identity. Zun Long is recommended by FAW , CNHTC , Dongfeng , Futian , Shangchai , Weichai, and other manufacturers, spanning commercial vehicles, engineering construction, port handling, and agricultural machinery.

The current lube market structure can be described as “a ride away”, and the domestic brand Great Wall Lubricant has established a cooperative relationship with 90% of domestic and foreign mainstream car companies, accounting for 65% of the market share of the loading and service oil market. . In areas other than automotive oil, Great Wall Lubricants has continued to attack cities. It has not only launched comprehensive strategic cooperation with leading companies such as XCMG, South Cement, and China Shipping Group, but also extended its marketing network to overseas markets and expanded the Australian mining industry. , Dutch TNB companies and other overseas businesses.

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