Sales tend to be saturated, with internal and external problems plaguing some heavy truck dealers in 2011

Recently, we interviewed dealers and found that at the beginning of 2011, the sales of truck dealers were not as optimistic as in previous years, and dealers naturally have various kinds of troubles. The troubles mainly come from internal and external factors.

One of the influencing factors: internal diseases

The relationship between distributors and companies is inextricably linked and affects each other. Therefore, the company's policies and actions on the local market are likely to change the dealer's sales model and market development.

In 2010, the sales situation of heavy trucks in China was excellent, breaking through 1 million vehicles. At the end of the year, various companies reported their successes. The distributors were also happy in the year, but it was also due to the fact that sales volume in some regions became saturated in 2010, which caused the original opening of the spring. Busy dealers are light on the occasion. The denseness of outlets is an important reason. For example, in 2010, the sales volume in the Henan market was very large, so that many dealers were still full of confidence in the Henan market in 2011, but now they are also facing another problem: the dense distribution network in the Henan market has made the geographical dispute intensify. When the user's choice is excessive, the price war is indispensable.

This result will inevitably bring about a sales price war. Low prices and severely squeezed profits are a problem that many dealers have been facing. In the market situation, dealers can hold the idea of ​​“better profits”. But in the face of increasingly fierce competition, it is feared that dealers will not be able to hold the idea of ​​"better profits".

Daxie's expansion network, if the service outlets are not kept up to date, can be imagined as a result of the adverse effects. The service has also become the main factor for users to consider buying a car. In case of a problem with the car, after-sales service is very troublesome. This is why many customers hesitate to buy a car. One of the reasons.

If these factors are more directly related to the company's network layout and policies, then how distributors themselves can overcome this bottleneck also plagues them. Diversification of competitive methods, diversity of customer choices. The high demands of customers on vehicle quality and service have prompted distributors to actively seek more effective and comprehensive marketing practices. How to practice has also plagued dealers. Many dealers in the interview stated that how to stick to old customers and develop new customers has also become a headache. It seems that dealers have a lot of “internal problems”, and dealers are also afraid of “external worries” that are difficult to avoid.

The second influencing factor: external worry

The rise in oil prices has recently become a plan for many users to postpone buying a car or abandoning a car. The users who originally planned to replace the new car in the spring have delayed the plan to buy a car because of soaring oil prices. They want to see it slowly. There are not a few people who hold this idea. It also lost some potential new customers.

Low freight is also an important factor affecting the user's car purchase. The unsatisfactory car sales at the beginning of 2011 also resulted in a drop in freight rates. The freight rate for 800 years ago has now dropped to 300. Many old customers have said that they would rather stay at home than they do. Indeed, if the sports car does not earn money, it is obviously impossible for more customers to choose sports cars to make money at this time. In some other regions, the phenomenon of falling freight rates also discouraged users from buying cars.

There are also policy factors that contribute to the decline in truck sales in the local market. For example, in the Midwest, there are no major construction projects, or policies on the development and control of minerals, will result in varying degrees of customer purchases less, dealers are also helpless to these external factors.

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