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On July 16, China National Heavy Duty Truck Co., Ltd. will carry out long-term strategic cooperation with the global truck technology leading industrial group, German MAN, at the technical and capital level. The two parties signed a shareholder agreement, a technology licensing agreement, a share purchase agreement, and A series of legal documents including the conversion of bond subscription agreements.
According to the agreement, MAN MAN, Germany, will license its advanced truck and engine technology to China National Heavy Duty Truck and related subsidiaries in China under an exclusive license, and cooperate with China National Heavy Duty Truck Group to produce and sell technology-based products based on this technology; Trucks, and obtained 25% plus one share of China National Heavy Duty Truck, with a total investment of 6.048 billion Hong Kong dollars.The two sides will be in the "technical upgrading; truck and European III, European IV, European V engine manufacturing, quality control, sales and after-sales Services and other aspects of cooperation.
1. The goal of Mann's shareholding in Sinotruk is very clear, that is, changing the market with technology; Currently, more than 500,000 trucks that are currently running on Chinese roads, 70% of them are Steyr Technologies, and they are based on Man Trucks. Technical license manufactured.
China National Heavy Duty Truck's purpose is also clearly "the market for technology; to obtain funding and technical support, to make up for the weakest link in their industrial chain, enrich their own product line. The European III, European IV and European V engine production The right to use the technology is included in the scope of cooperation, which can solve the problem of the next three generations of environmentally friendly truck production technology of China National Heavy Duty Truck Group, and launch a brand new series of brands with the cooperation of products, some of which will be exported to other emerging countries such as Brazil, Russia, Africa and India. market.
2, the same is "market for technology; but in the field of passenger cars and commercial vehicles achieved completely different results. Sinotruk and Mann's joint venture, Sinotruk to 25% of the shares in exchange for Manchester's vehicle and engine Technology; before the joint venture between Fukuda and Daimler, the latter only took technology and did not take products and brands in. On the passenger car side, we saw that Ford’s early share of JMC was similar to that of Mann’s share of CNHTC. As a result, Jiangling was controlled by Ford, and finally Jiangling was annexed by Changan.Foreign capital only wanted to enter into a joint venture with a Chinese passenger vehicle company, and then controlled the entire company from key departments such as technology and procurement.
3. Unlike the passenger car market, the commercial vehicle sector is currently dominated by Chinese companies. At present, the industrial structure of China's heavy-duty truck industry can be basically divided into three camps: The first camp includes three companies: FAW Group, Dongfeng Group and China National Heavy Duty Truck Group with annual sales of more than 50,000 vehicles; the second camp includes Shaanxi Automobile Group and Beiqi Foton Automobile Group. The four companies in North Mercedes-Benz and Chongqing Hongyan have annual sales of 10,000 to 50,000 vehicles; the third camp includes Anhui Hualing, Jianghuai Auto, Shanghai Huizhong and other companies, and each company has annual sales of less than 10,000 vehicles. . In the ranking of the International Automobile Industry Association, the production of large groups such as SAIC and FAW came after Chery, because they calculated the output of Chinese auto companies in the area of ​​passenger vehicles because they calculated their own brands.
When foreign-invested commercial vehicle companies entered the Chinese market at an early stage, they were affected by the strategic success of foreign investment in passenger cars, so they felt that they could achieve similar success on trucks. Therefore, they directly took in foreign products after the joint venture, because the level of consumer demand is not the same, the degree of localization of imported products is also very low, the price is high, and the final competition is not a low-tech, but the local car prices, It also led to the failure of foreign-funded joint ventures such as Volvo in China.
4. Nowadays, the positioning of multinational commercial vehicle companies is different from the past, and new adjustments have been made strategically. They not only regard China as a production base, they even use China as a research and development base, and the vehicles developed and produced will face the global market, instead of simply occupying the Chinese market. To a certain extent, they also regard the Chinese market as a kind of Relying on.
The successful joint venture strategy of foreign investment in the car industry is a big one because the Chinese car industry has not been liberalized and the development has been delayed by the planned economy. After the release of the car industry and the rush of foreign investment in the country, the “market for technology†has never closed its doors. The original car industry base was hit by foreign investment. The result has been until now. The market is also controlled by others, and there is no way for the market to change technology. Chinese car companies want to acquire technology, or from overseas mergers and acquisitions of vehicle companies to think about it.
View related topics: Joint venture hot car
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