Or will subversive? Traditional car companies can learn from the World Internet Conference

“At present, a new round of science and technology and industrial revolution represented by information technology is sprouting, which injects strong impetus to economic and social development. At the same time, the development of the Internet has also brought many new challenges to the sovereignty, security and development interests of all countries in the world.” This is a sentence from Xi Jinping’s letter to the Fourth World Internet Conference. With the in-depth development of Internet technology, the whole world will enter a new era. In this new era, all walks of life will face subversive changes, of which the automotive industry is also facing changes in the world.

At the 4th World Internet Conference, almost all major Internet users have issued their own voices. Their voices represent the trend of changes in the Internet technology. As the carrier of the Internet, this change tends to be intelligent in the automotive industry. In the direction of evolution, the automobile revolution is coming. In this transformation, from the production to the marketing to the use, what pace will the automotive industry take to move? What kind of information will the auto industry get from these loud voices?

Auto Wisdom will transform automotive manufacturing into a service industry

Chairman Ma Yun of Alibaba's board of directors said: In the next 30 years, the manufacturing industry will no longer be the engine that drives employment. The future manufacturing industry will be the service industry. The future service industry must also be the new manufacturing industry.

Actually, as far as the automotive industry is concerned with the service industry than the manufacturing industry, as early as in 2015, there were high-level automotive enterprises who proposed it. At that time, it was based on the topic of mobile Internet and automobile industry integration. Today, with the further development of Internet technology, Zhizhi also follows every link of automobile manufacturing. In the future, the automobile manufacturing industry will also be separated from the original human labor state and use the smart network to better serve people.

Artificial intelligence application scenario landing is the key

Ma Huateng, chairman and chief executive officer of Tencent’s holding company’s board of directors, said: “The direction of artificial intelligence is very large. It mainly depends on how the specific situation falls.

Xiao Jun, president and CEO Lei Jun said: Artificial intelligence will not only give a product a unique function, but for all scenarios and services to fully empower.

The application of artificial intelligence can have many aspects. Even in the automotive field, transportation, autopilot, and other aspects will be the battlegrounds for it. However, how to achieve this is an industry problem. Li Yanhong, chairman and chief executive officer of Baidu, pointed out that artificial intelligence is very different from the Internet in the past. It is characterized by its strong vertical integration. It requires a combination of software, hardware, and services to be able to truly use it. Effectiveness. This point has been very well verified on the road test application of Shenzhen unmanned bus that has been widely followed by the industry.

Intelligent marketing will bring global sales

Ding Lei, chairman and chief executive of NetEase’s Board of Directors, said: In the future, Netease hopes to sell China's very high-quality products to the world, and to “buy the world” and “sell globally”.

Google CEO Sandal Pichai said: The calculations will be conducted in the form of voice, visual and other forms, these changes can make the number beyond the Internet.

Selling products to the world is the dream of every car company. In the process of realizing this dream, apart from the channels, how to maximize the service experience is a matter of concern to everyone. “Big data will lead automobile marketing from the era of traditional marketing into the era of smart marketing.” Lu Min, chairman and CEO of Auto Home, once said that through the analysis of massive data, it has an in-depth understanding of the needs of different users, occupies the users' minds through multiple portals, and enhances customers. The user's communication efficiency, decision-making efficiency, and action efficiency will eventually reach the "integration of product and effect." At the same time, the ever-evolving VR/AR technology will help enhance the consumer experience.

5G era or speed will come

Yu Chengdong, CEO of Huawei's consumer business, said: The future of information connectivity will increase by 10,000 times. The three doors that opened the era of full connectivity are interactive, IoT, and 5G. Huawei will launch commercial 5G smart phones in the second half of 2019.

Talking about 5G, it is not just communication companies. The car companies are also the main concern. Prior to that, car companies have launched 5G-based automotive intelligent network-linked systems, but their applications still require true 5G support. The launch of Huawei 5G products will mean that the actual arrival of the 5G era will prompt the automobile to further develop its security control and unmanned research, and will also become a successful support for the automotive industry 4.0, China Manufacturing 2025 and other industrial strategies. The key foundation.

The main dispute of the future automobile industry

Zhang Chaoyang, chairman of the Sohu board of directors, said: Internet companies are fully replacing and taking over traditional industries. Because of the advanced nature of Internet technology, its index competition leads to less dependence on traditional resources and more on creativity, management, and teamwork. Therefore, competition is relatively fair and is the most competitive area.

The topic of who will dominate the automobile industry in the future has a long history. Although it does not recognize the subject of subversion of Internet companies, it is an indisputable fact that more and more auto companies are transitioning to travel service providers. At this World Internet Conference, numerous intelligent interconnected entities have come up with various intelligent products such as artificial intelligence, 5G, VR/AR, and even new construction vehicle forces such as zero-run vehicles. Who is the main body? It's too early to say it now, but it's never too late to seize the industry's changing trends.