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Nowadays, the development of the LED industry is mixed. The industry has gradually declined from the original unsettled development. After continuous adjustment and development, many sub-divisions have emerged and the industry has broad prospects. At the same time, overseas markets are becoming cornucopia. Nowadays, the development of the LED industry is mixed. The industry has gradually declined from the original unsettled development. After continuous adjustment and development, many sub-divisions have emerged and the industry has broad prospects. At the same time, overseas markets are becoming cornucopia. European market In 2015, EU LED lighting products exports showed an increasing trend. In 2015, the LED lighting market in Europe will grow from approximately US$2 billion in 2011 to US$10.24 billion. It is expected that the average annual growth rate in 2012 and 2015 will reach approximately 49%. The European market has always been a major exporter of Chinese lighting companies. Among them, Germany has a large import volume of Chinese tube lamps, light strips, car lights, stage lights; the Netherlands has a large demand for Chinese tube lamps, spotlights, stage lights; Italy imported Chinese light strips, indoors The number of decorative lights is large; the UK needs a large number of Chinese spotlights and interior decorative lights; France mainly imports Chinese spotlights; Belgium and Denmark mainly demand Chinese stage lights. In addition, Europe has higher lighting standards and higher requirements for lighting effects and atmosphere. LED lighting products entering the EU market are subject to certifications such as CE-LVD, CE-EMC, CE-ROHS, CE-ERP and GS. At present, Europe is affected by the Greek debt crisis. Countries such as Italy, Spain, Portugal, and Ireland have all fallen into debt crisis to varying degrees. The crisis is intensifying and is changing the pattern of the Eurozone and Europe as a whole. The concept of irreversible Euro will be Passively shaken, triggering speculation about who will be the next Greece, the impact will surpass the euro zone, extend to the entire EU, and companies need to be cautious. In the Middle East market, the export volume of China's top ten key products in the Middle East market in 2014 was US$273.7 million, up 106.68% year-on-year. The export volume in 2015 is expected to exceed US$570 million. The top three exporting countries are Iran, UAE and Saudi Arabia. . The main LED products exported to the Middle East market include LED lighting, LED display, LED, lighting, and spare parts. The infrastructure investment in the Middle East market is strong. The international cooperation and the national development plan all involve infrastructure construction. World-class activities and major events have a strong driving force for the development of LED. Relative to the European and American markets, the Middle East market is more sensitive to price, and products with higher cost performance will be more popular. It is understood that Qatar brings 20 billion business opportunities. In the future, the Middle East market will show a higher growth rate. Chinese LED companies need to grasp the fatness of the Middle East lighting market. US Market The US Department of Energy report predicts that the overall size of the US lighting market will reach $25.1 billion in 2016. The US market is the largest overseas market for Chinese companies, comparable to Europe. Among the countries that import LED products in the United States, China's share has reached 70.50%, and the amount is about 420 million US dollars. Two-thirds of the American people have purchased household LED lighting products. At present, OEM has become the main mode of export to the United States. Free brands are rare, mainly small and medium-sized enterprises, export orders are small and scattered, and unlicensed products account for the mainstream. In addition, in the field of smart lighting, consumers are most concerned about price, and about two-thirds of consumers said that price is the most important factor in determining whether to buy smart bulbs. As the price of smart bulbs has begun to decline, functionality and lighting performance may soon become a more important buying force. Russian market monitoring data show that from January to May 2015, China exported a total of 102 million US dollars of LED lighting and display products to Russia, including 83.285 million US dollars in lighting and 18.85 million US dollars in display, accounting for 81.8% and 18.2 respectively. %. The top three lighting products exported to Russia are mainly ceiling lights, projection lights and panel lights. The total export value of the three types of products accounts for 70%, and then the ranking is light strips, bulbs, solar lights, street lights. , stage lights, downlights, etc. The types and scale of China's exports of LED products to Russia have grown rapidly for several years. The momentum is obvious to all. Although the Chinese LED companies saw a decline in the Russian economy in the first half of this year and a devaluation of the ruble, they also hesitated the development and deep cultivation of the Russian market. Or hesitate, but the demand for the expansion of the Russian LED market has always been very attractive. According to research institutes, China's exports of LED lighting and display products to Russia in 2015 will reach 1.374 billion US dollars and 0.69 billion US dollars respectively, and will increase to 3.354 billion US dollars and 178 million US dollars in 2019. Going out of the country and always heading north is also a good option for enterprises to expand their territory. Japanese market This year, the growth of China's LED lighting products exported to Japan is not optimistic. In the first quarter of 2015, China's total LED lighting for Japan was US$107 million, a year-on-year increase of -29%, accounting for 6% of China's total exports, down 4% from 10% in the first quarter of 2014. Japan is an important export market for LED lighting products in China, with a large total volume and abundant product demand. At the same time, China's brand and corporate structure of Japanese LED lighting exports have a high degree of export concentration, large orders, and a high degree of standardization. Among them, among the TOP30 exported to Japanese companies, the export value of the subsidiaries of Toshiba, Endu, Hangzhi and Romda to Japan reached US$45.16 million, a decrease of 28.5% from the first quarter of 2014. However, in terms of the proportion, these companies accounted for 42% of China's exports to Japan in the first quarter of 2015, which was the same as the first quarter of 2014. In the face of the Japanese market that pursues perfection in quality, domestic companies can only gain trust if they start from the quality. Although Japanese customers are more difficult to develop, it is easier to maintain them once they are developed. Korean market The Korean Ministry of Knowledge Economy expects the LED market to grow at an average annual growth rate of 30%. By 2015, the market size will increase from US$21.4 billion in 2008 to approximately US$100 billion. In the face of this huge market, the South Korean government has introduced a policy aimed at improving South Korea's competitiveness. When selling products in Korea, imported products must also meet the KS certification standards. Korean companies will increase their burdens due to changes in standards, and overseas companies will certainly not be able to escape their influence. India Market India, as the second largest country in the world, its economic growth and market volume should not be underestimated. Due to the current low level of manufacturing in India, the overall level of LED lighting products in the market is relatively low. Compared with the higher thresholds in Europe and North America, domestic companies may enter the high-end products in the Indian market. In addition, the Indian government is planning to encourage the use of LED products. In the future, the annual growth rate of the LED market in India will continue to rise, becoming the battlefield for domestic LED companies to actively compete. At present, about 300 million people in India have not enjoyed the benefits brought by the grid. Due to the lack of LED core technology in India, LED lighting products mainly rely on imports. Compared with traditional lamps, LED lamps are also quite expensive. It is predicted that by 2020, the market value of LED lamps in India will reach 100 million. Among them, it is estimated that the output value of LED street lamps will reach 41 million in 2015-2020. ASEAN Market From the perspective of the ASEAN LED lighting market, ASEAN's rapid economic growth, large infrastructure investment, low tariffs and even zero tariff policies are extremely attractive, and are undoubtedly the stimulants of China's LED export enterprises. Among the ASEAN member states, Vietnam, Malaysia and Singapore became the top three exporters of LED lighting products to the ASEAN market in 2014. First of all, from the import situation of LED lighting sub-products in Vietnam, the LED stage lights accounted for 87.7% in 2014, and the LED ceiling lamps and LED downlights ranked second and third respectively accounted for 5.8%. 3.5%; From the import situation of LED lighting sub-products in Malaysia, nearly 60% of the LED lighting market is occupied by LED ceiling lights; followed by LED projection lamps, accounting for 18%; LED downlights account for 9.8% Looking at the LED lighting segment in Singapore, LED ceiling lights accounted for 45.7%; followed by LED projection lamps, accounting for 17.6%; LED downlights accounted for 15.8%. Central and South American markets In South America, Brazil's growth is still slow due to weak external demand, international capital flight and tightening of monetary policy. The future growth of Mexico and Central American countries will accelerate as industrial product exports improve, domestic demand stabilizes, and economic restructuring. Brazil is currently the largest energy consumer in South America and the largest importer of LEDs, exceeding 60% of its total imports. However, in the past, LED lighting products in Brazil basically relied on imports, and now they have started to manufacture such products locally. In addition, Brazil's trade tariffs are high, coupled with many legal provisions, trade protectionism is more serious, and companies that do not have core advantages such as technology patents, it is difficult to enter the Brazilian market by price alone. At present, China's LED products exported to the Brazilian market are mainly exported by OEM. Local consumers are not very aware of Chinese brands, but they are also worthy of incitement. Africa market Africa is the dark horse in the LED lighting market. The potential of the basic lighting and municipal lighting market in Africa is huge, and Africa is at the low end of lighting applications. It has low performance requirements, low price, long life, durability, basic lighting function and guarantee. It does not need to be replaced in 3 years, and the products with simple operation can meet the market demand. The statistical analysis of the London research institute (EconomistIntelligenceUnitLtd.) predicts that by 2016, more than half of the countries in Africa will have a GDP growth of 5% per year, while the South African market cannot be underestimated. From January to March 2015, The national lighting industry's cumulative exports to South Africa totaled 4,501.03 million US dollars, an increase of 6.30%. During this period, the success rate of lighting industry companies going out to seize the African market will be relatively high.
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