![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
According to the latest automobile production and sales data released by the China Association of Automobile Manufacturers, in July, 1.306 million vehicles and 1.275 million vehicles were sold and sold, a decrease of 6.96% and 11.19% from the previous quarter and an increase of 1.26% and 2.18% respectively.
The reporter found that in July sales of the top ten passenger car manufacturers only Chery as its own brand, ranked eighth. The automotive industry believes that when the independent brand's price advantage is no longer, the new car may become the only way to save the market.
Market: Self-owned brand sales decreased by half year-on-year Reporters visited Zhongshan Auto Market and learned that in June and July of this year, sales of self-owned brands were not ideal, and some brands even fell by 50% year-on-year. According to Chen Yingzhang, manager of the marketing department of Zhongshai Zhongshui 4S store, Haima Motors sold more than 30 vehicles in June, a decrease of more than 30% compared to the same period of last year, and sales in July were slightly better. Ma Yunlong, the marketing manager of Shanghai Fumao 4S Store, also said that sales of the store in July fell by half. The sales of self-owned brands such as BYD, Dongfeng Fengshen, FAW Senya, Dongfeng Popular, and Chery, etc. in Zhongshan recorded a different degree of decline compared with the same period of last year.
According to the latest automobile production and sales data released by the China Association of Automobile Manufacturers, among the top ten passenger car manufacturers in July sales, there is no BYD car that has long occupied the top spot in sales.
Reasons: Joint ventures and new independent brands have not performed well in the last two months. The industry generally believes that joint venture brands and more new self-owned brands have emerged, dividing up the original brand market. Wu Xiongkun, Dongfeng’s marketing manager of Zhongshan Sanlian 4S Store, stated that the self-owned brands had certain advantages two years ago because of their low prices and support from various preferential policies of the country. Today, with the price depression of joint-venture brands and the autonomy of joint-venture brands, the price advantage of self-owned brands has disappeared. The self-owned brands currently face many bottlenecks and look forward to breakthroughs.
At the Dongfeng Fengshen Dongxing franchise store opened, the reporter saw in the store, its brand's sales shop models, the engine on the Dongfeng Peugeot logo is particularly eye-catching, the store's general manager Han Fei said that is to let customers come to the store See Dongfeng Fengshen and Dongfeng Peugeot's engine is exactly the same, to understand the quality of Dongfeng Fengshen, and the price of Dongfeng Fengshen is much more affordable than Dongfeng Peugeot, with a difference of about 30,000 yuan.
Nowadays, with the introduction of various financial policies for joint venture brands, the joint venture brand's mortgage method has accelerated the separation of independent brands' markets, while the independent brand's financial policies do not have a unified plan. According to Yang Zhangmao, sales supervisor of the hippocampus sales department, Haima Motors has always been committed to making breakthroughs in financial policy and has launched auto finance. Finally, there is no coordination between the risks and profits that manufacturers and distributors have to balance. The financial policies that led to the hippocampus have not been well promoted.
Countermeasures: Reliance on new vehicles to increase sales When price advantage is no longer, independent brands begin to make efforts in new vehicles. On August 1, the first batch of BYD's first SUV model S6 officially landed on BYD Zhongshan dealership; on August 9th, SAIC-GM-Wuling’s first passenger car “Baojun 630†ended its first national listing conference in Chengdu. The reporter According to the Baojun Auto Dealer, which is the only authorized sales in Zhongshan, the Baojun 630 will be listed on Zhongshan; as Roewe's first SUV model Rongwei W5, it has already reached Zhongshan Fumao 4S store and will be listed in Zhongshan next week. activity.
In addition to the July Chery E5 and Dongfeng Fengshen CORS in the Zhongshan area, and the new cars BYD S6 and Roewe W5 that have already arrived at the store for listing, there are also many new cars planned for launch in August, Dongfeng Yulon SUV and Great Wall. Haval H6 and other models will be listed in August.
Ma Yunlong told reporters that the price advantage of self-owned brands is no longer obvious. In the face of the still sluggish August, it is difficult for distributors to make a difference in the price discount rate. Japan’s production capacity after the earthquake resumed after the earthquake. The price promotion policy issued in July grabbed more customers of its own brands, making it more difficult for the independent brands to resist the Japanese offensive in terms of price promotion, and the new car became a self-owned brand. The only bright spot in the market.
Trends: Improving Service into Competitive Objectives When the tangible things such as the price and quality of a product do not dominate, the intangible intrinsic value of service can only be increased. The problem is that joint-venture brands and imported brands are playing service cards, and how independent brand services can compete, and the reputation of service brands cannot be established in a short time. There is still a long way to go from service quality to market sales. Way to go, how to choose their own brands? Wu Xiongkun told reporters, "A new car is, after all, just a way to attract customers. How to better seize customers and improve the quality of service is the constant aim of occupying the market."
Li Weihang, marketing manager of Zhongshan Jinling Automobile Group, believes that self-owned brands are increasingly aware of the declining market share and gradually realize that there is still a certain gap between product quality and after-sales and joint-venture brands. When the price advantage is no longer there, independent brands will start. The launch of high-end brands, production of high-end models, and even the construction of new channels to sub-net sales, and strive to increase the value of the brand. However, from the perspective of market performance, consumers do not agree that many high-end models are merely imitated in appearance, and cottages are synonymous with them. In terms of quality, the independent brands did not establish a good reputation in product work and after-sales maintenance.
The reporter found that in July sales of the top ten passenger car manufacturers only Chery as its own brand, ranked eighth. The automotive industry believes that when the independent brand's price advantage is no longer, the new car may become the only way to save the market.
Market: Self-owned brand sales decreased by half year-on-year Reporters visited Zhongshan Auto Market and learned that in June and July of this year, sales of self-owned brands were not ideal, and some brands even fell by 50% year-on-year. According to Chen Yingzhang, manager of the marketing department of Zhongshai Zhongshui 4S store, Haima Motors sold more than 30 vehicles in June, a decrease of more than 30% compared to the same period of last year, and sales in July were slightly better. Ma Yunlong, the marketing manager of Shanghai Fumao 4S Store, also said that sales of the store in July fell by half. The sales of self-owned brands such as BYD, Dongfeng Fengshen, FAW Senya, Dongfeng Popular, and Chery, etc. in Zhongshan recorded a different degree of decline compared with the same period of last year.
According to the latest automobile production and sales data released by the China Association of Automobile Manufacturers, among the top ten passenger car manufacturers in July sales, there is no BYD car that has long occupied the top spot in sales.
Reasons: Joint ventures and new independent brands have not performed well in the last two months. The industry generally believes that joint venture brands and more new self-owned brands have emerged, dividing up the original brand market. Wu Xiongkun, Dongfeng’s marketing manager of Zhongshan Sanlian 4S Store, stated that the self-owned brands had certain advantages two years ago because of their low prices and support from various preferential policies of the country. Today, with the price depression of joint-venture brands and the autonomy of joint-venture brands, the price advantage of self-owned brands has disappeared. The self-owned brands currently face many bottlenecks and look forward to breakthroughs.
At the Dongfeng Fengshen Dongxing franchise store opened, the reporter saw in the store, its brand's sales shop models, the engine on the Dongfeng Peugeot logo is particularly eye-catching, the store's general manager Han Fei said that is to let customers come to the store See Dongfeng Fengshen and Dongfeng Peugeot's engine is exactly the same, to understand the quality of Dongfeng Fengshen, and the price of Dongfeng Fengshen is much more affordable than Dongfeng Peugeot, with a difference of about 30,000 yuan.
Nowadays, with the introduction of various financial policies for joint venture brands, the joint venture brand's mortgage method has accelerated the separation of independent brands' markets, while the independent brand's financial policies do not have a unified plan. According to Yang Zhangmao, sales supervisor of the hippocampus sales department, Haima Motors has always been committed to making breakthroughs in financial policy and has launched auto finance. Finally, there is no coordination between the risks and profits that manufacturers and distributors have to balance. The financial policies that led to the hippocampus have not been well promoted.
Countermeasures: Reliance on new vehicles to increase sales When price advantage is no longer, independent brands begin to make efforts in new vehicles. On August 1, the first batch of BYD's first SUV model S6 officially landed on BYD Zhongshan dealership; on August 9th, SAIC-GM-Wuling’s first passenger car “Baojun 630†ended its first national listing conference in Chengdu. The reporter According to the Baojun Auto Dealer, which is the only authorized sales in Zhongshan, the Baojun 630 will be listed on Zhongshan; as Roewe's first SUV model Rongwei W5, it has already reached Zhongshan Fumao 4S store and will be listed in Zhongshan next week. activity.
In addition to the July Chery E5 and Dongfeng Fengshen CORS in the Zhongshan area, and the new cars BYD S6 and Roewe W5 that have already arrived at the store for listing, there are also many new cars planned for launch in August, Dongfeng Yulon SUV and Great Wall. Haval H6 and other models will be listed in August.
Ma Yunlong told reporters that the price advantage of self-owned brands is no longer obvious. In the face of the still sluggish August, it is difficult for distributors to make a difference in the price discount rate. Japan’s production capacity after the earthquake resumed after the earthquake. The price promotion policy issued in July grabbed more customers of its own brands, making it more difficult for the independent brands to resist the Japanese offensive in terms of price promotion, and the new car became a self-owned brand. The only bright spot in the market.
Trends: Improving Service into Competitive Objectives When the tangible things such as the price and quality of a product do not dominate, the intangible intrinsic value of service can only be increased. The problem is that joint-venture brands and imported brands are playing service cards, and how independent brand services can compete, and the reputation of service brands cannot be established in a short time. There is still a long way to go from service quality to market sales. Way to go, how to choose their own brands? Wu Xiongkun told reporters, "A new car is, after all, just a way to attract customers. How to better seize customers and improve the quality of service is the constant aim of occupying the market."
Li Weihang, marketing manager of Zhongshan Jinling Automobile Group, believes that self-owned brands are increasingly aware of the declining market share and gradually realize that there is still a certain gap between product quality and after-sales and joint-venture brands. When the price advantage is no longer there, independent brands will start. The launch of high-end brands, production of high-end models, and even the construction of new channels to sub-net sales, and strive to increase the value of the brand. However, from the perspective of market performance, consumers do not agree that many high-end models are merely imitated in appearance, and cottages are synonymous with them. In terms of quality, the independent brands did not establish a good reputation in product work and after-sales maintenance.
Automatic Printing&Die-Cutting Machine
Flexo Printing and Die Cutting Machine,Cardboard Carton Machine,Cardboard Printing Machine
Shanghai Qisheng Packing Machinery Factory , http://www.chautomachine.com