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Strong brands usually carry higher loyalty, and product users are not only based on rational choices, but also have stronger emotional identification. Dongfeng Cummins has won a large number of users with its high reliability and fuel economy, which reflects the strength of the “global strong brandâ€.
Recently, the author visited Shanxi Jiatong Company. This logistics company has been working with Dongfeng Cummins Engine Co., Ltd. for 15 years. Its 150-plus trucks all use Dongfeng Cummins Engine. Due to the high quality and timely maintenance of Dongfeng Cummins Engines, The mileage of multiple engines running close to or over one million kilometers is still not overhauled, and the true economic benefits of the truck have been brought into full play.
Coal Transportation Exam
“Yixian County is surrounded by mountains, in the south-central region is the hilly area, and the eastern and northern mountains are deeper and deeper. Complex terrain imposes higher requirements on the adaptability of truck engines. At the same time, coal slag and dust are easily caused during coal transportation. Air filter plugged, if the goods can not be sent to the destination in time due to engine failure, the company's losses can be imagined." Giti staff said. The reliability and stability of Dongfeng Cummins have withstood the harsh transport conditions and dusty environment for 15 years. With its modular design and construction concept, Dongfeng Cummins has 30% fewer parts than other engines, which not only reduces wear between parts, but also reduces the probability of failure. At the same time, every new machine of the Dongfeng Cummins Engine was subjected to stress tests under extreme conditions before leaving the factory, which also made it still reliable in the face of dusty environments.
At the scene, the staff deliberately opened the hood of one of the vehicles. After the engine was started, a crisp and powerful sound was emitted from the engine. Who would have thought that this was an engine that had been operating more than one million kilometers.
15 years of careful maintenance
For 15 years, from the Euro I emission standard to the current National 3 emission standard, each truck of the company has been equipped with a Dongfeng Cummins engine. The distance between a car to and from Shexian County and Shijiazhuang is about 350 kilometers, and the total mileage of 150 vehicles traveling once a day reaches more than 50,000 kilometers. With such high-intensity work, careful and professional maintenance is essential.
For every 10,000 kilometers of truck driving mileage, professional maintenance personnel will replace engine maintenance items such as fuel filters, air cleaners, and special oils. In the replacement of parts, all of Jiatong used the original parts purchased by Dongfeng Cummins Service Station. In summer, in order to prevent damage to the engine caused by high temperatures and long-term operation, the tanks should be cleaned in time. As the related personnel of Giti said: "I am relieved that Dongfeng Cummins' products are reliable and matched with professional maintenance."
Quality brings the market
Shanxi is a major coal province in China. Due to market demand, it has naturally become a competitive place for domestic truck and spare parts companies. Since Dongfeng Cummins Engine Co., Ltd. set up a commercial office in 2009 to implement marketing resources, Dongfeng Cummins has set up two pilot sites in Datong and Yangquan, accumulating user resources with quality and service. At present, Dongfeng Cummins has a 50% market share in Yangquan. Only in Yangquan County of Yangquan, the Dongfeng Cummins Engine has a capacity of about 4,000 units.
From the statistics on the company's attendance statistics, we can clearly see that more than 150 vehicles have maintained high attendance rates and low failure rates, which will undoubtedly bring more benefits to enterprises. It is reported that the company has recently purchased 67 trucks equipped with Dongfeng Cummins engines, and has already begun to open up markets outside Shijiazhuang. The optimization of operating tools has enabled Jiatong to achieve leapfrog development. Coincidentally, at the Taiyuan Motor Show not long ago, two coal logistics companies in Shanxi directly ordered 50 trucks equipped with Dongfeng Cummins. With the influx of Dongfeng Cummins brand and marketing initiatives, the number of loyal users like Giti will continue to expand.
Recently, the author visited Shanxi Jiatong Company. This logistics company has been working with Dongfeng Cummins Engine Co., Ltd. for 15 years. Its 150-plus trucks all use Dongfeng Cummins Engine. Due to the high quality and timely maintenance of Dongfeng Cummins Engines, The mileage of multiple engines running close to or over one million kilometers is still not overhauled, and the true economic benefits of the truck have been brought into full play.
Coal Transportation Exam
“Yixian County is surrounded by mountains, in the south-central region is the hilly area, and the eastern and northern mountains are deeper and deeper. Complex terrain imposes higher requirements on the adaptability of truck engines. At the same time, coal slag and dust are easily caused during coal transportation. Air filter plugged, if the goods can not be sent to the destination in time due to engine failure, the company's losses can be imagined." Giti staff said. The reliability and stability of Dongfeng Cummins have withstood the harsh transport conditions and dusty environment for 15 years. With its modular design and construction concept, Dongfeng Cummins has 30% fewer parts than other engines, which not only reduces wear between parts, but also reduces the probability of failure. At the same time, every new machine of the Dongfeng Cummins Engine was subjected to stress tests under extreme conditions before leaving the factory, which also made it still reliable in the face of dusty environments.
At the scene, the staff deliberately opened the hood of one of the vehicles. After the engine was started, a crisp and powerful sound was emitted from the engine. Who would have thought that this was an engine that had been operating more than one million kilometers.
15 years of careful maintenance
For 15 years, from the Euro I emission standard to the current National 3 emission standard, each truck of the company has been equipped with a Dongfeng Cummins engine. The distance between a car to and from Shexian County and Shijiazhuang is about 350 kilometers, and the total mileage of 150 vehicles traveling once a day reaches more than 50,000 kilometers. With such high-intensity work, careful and professional maintenance is essential.
For every 10,000 kilometers of truck driving mileage, professional maintenance personnel will replace engine maintenance items such as fuel filters, air cleaners, and special oils. In the replacement of parts, all of Jiatong used the original parts purchased by Dongfeng Cummins Service Station. In summer, in order to prevent damage to the engine caused by high temperatures and long-term operation, the tanks should be cleaned in time. As the related personnel of Giti said: "I am relieved that Dongfeng Cummins' products are reliable and matched with professional maintenance."
Quality brings the market
Shanxi is a major coal province in China. Due to market demand, it has naturally become a competitive place for domestic truck and spare parts companies. Since Dongfeng Cummins Engine Co., Ltd. set up a commercial office in 2009 to implement marketing resources, Dongfeng Cummins has set up two pilot sites in Datong and Yangquan, accumulating user resources with quality and service. At present, Dongfeng Cummins has a 50% market share in Yangquan. Only in Yangquan County of Yangquan, the Dongfeng Cummins Engine has a capacity of about 4,000 units.
From the statistics on the company's attendance statistics, we can clearly see that more than 150 vehicles have maintained high attendance rates and low failure rates, which will undoubtedly bring more benefits to enterprises. It is reported that the company has recently purchased 67 trucks equipped with Dongfeng Cummins engines, and has already begun to open up markets outside Shijiazhuang. The optimization of operating tools has enabled Jiatong to achieve leapfrog development. Coincidentally, at the Taiyuan Motor Show not long ago, two coal logistics companies in Shanxi directly ordered 50 trucks equipped with Dongfeng Cummins. With the influx of Dongfeng Cummins brand and marketing initiatives, the number of loyal users like Giti will continue to expand.
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