Chongqing booked a large increase in K5 sales plan increased by 40%

On March 10, Dongfeng Yueda reached a 430,000-unit strategic sales model for the year and shouldered the K5 listing to enhance its brand. Su Nanyong, general manager of Dongfeng Yueda Kia, said that with the launch of Zhirun and K5, DYK's competition in the middle and senior markets will be effectively reversed.

As the DYK impact high-end brand "ceiling" of high-end cars, K5 price positioning 159,800-24,800 yuan. The K5, personally designed by the famous designer Peter Shirell, completely dissociated with Kia's original image of the mediocrity and changed its name in Chinese. Because this model has a special significance to impact the high-end market, in the face of strong middle-class car market, Dongyue specifically for the K5 launched a new market strategy, the price is slightly lower than the same quality models, configuration is much higher than the same level. Dongfeng Yueda Kia Sales Department Minister Jiang Yubin said: "The domestic K5's technical equipment is higher than the North American version K5, but its cost-effective strategy is to increase the brand sales." K5 body length is 4845mm, width 1830mm, It is 1460mm high and has a wheelbase of 2795mm, which is equivalent to the mid-to-high-end Japanese main Accord, Camry and Tianzhu. The five-star safety collision protection, panoramic sunroof, six-speed manual and six-speed manual transmission, let K5 have the strength beyond the same level. According to insiders of Dongfeng Yueda Kia, the car’s attention in the country is higher than expected, and the K5 sales target has been increased from 35,000 to 50,000 this year. According to the situation obtained by the three dealers in the city, the K5 is currently only listed in Chongqing for three days, and the number of car customers has reached more than 60 vehicles.