Zhengzhou Nissan Punched Diesel Pickup Market


Following the launch of high-end diesel pickup trucks in October 2005, Zhengzhou Nissan Motor Co., Ltd. made another heavy blow. Recently, the Ruiqi brand diesel pickup trucks and multi-functional commercial vehicle models were launched in the national market. As many products as possible, the entire configuration is unprecedented.

The NISSAN D22 pickup, known as the "king of pickups," has long been synonymous with Zhengzhou Nissan Motors. For years, in the high-end pickup market, Zhengzhou Nissan Motor Co., Ltd. has consistently topped the list. According to reports, after the admission of Dongfeng Group

The first self-owned brand model that implements the dual-brand strategy, Zhengzhou Nissan has launched a series of diesel pickup trucks, including multi-function commercial vehicles and diesel pickups, equipped with two types of original imported engines and assembly machines, and equipped with standard versions. And luxury version, product lineup neat, fully equipped.

The launch of the diesel pickup series models equipped with Japan's original imported QD32T or assembled CYQD32T engine, compared to other similar domestic engines, turbocharged technology, strong power, environmental protection and energy saving, the maximum power of 110 horsepower, torque 241Nm; more ABS Electronics Anti-lock braking device, leading the upgrade of domestic pickup equipment.

Zhengzhou Nissan Motor Co., Ltd. launched a two-wheel drive diesel pickup truck in October last year. It reached the 8-10,000 yuan market range and immediately stirred up the domestic diesel pickup market. It originally planned to purchase 4 months of orders and cautioned it in January. It also shows that Zhengzhou Nissan is not prepared enough. In order to meet the market demand, Zhengzhou Nissan's launch of the Ruiqi series of diesel pickup trucks can be described as full-blown products with various configurations. Can meet a variety of market needs, can be said to have prepared.

Ruiqi Diesel Pickup Truck has a high-end D22 pickup platform background, equipped with original imported engines, and D22 collinear production. The appearance of the car body is based on the streamlined body of the D22. A brand new front face shape is used. The thick and slightly rounded front bumper is full-bodied. The front face parts are harmonized and unified, and are simple and smooth.

Ruiqi Multifunctional Commercial Vehicle is a real multi-function commercial vehicle developed by Zhengzhou Nissan and a famous Italian design company that can meet the needs of urban use and integrate MPV, SUV, and light passenger functions. It has an elegant and unique appearance. The original imported QD32T or assembled CYQD32T engine, compared to other similar engines in the country, adopts more advanced imported engines, advanced turbocharging technology, strong power, maximum power of 110 horsepower, and torque of 241Nm. The vehicle uses the D22 platform. The minimum ground clearance is 210mm, the approach angle is 29°, and the departure angle is 23°. It has a good ability to pass. In terms of safety, Nissan’s exclusive, world-leading triple safety protection design fully protects the safety of occupants. In terms of the use of functions, the front and rear compartments of the vehicle are separated to achieve passenger and cargo separation. The cargo space of the rear compartment is 2 cubic meters, and the larger cargo space meets the loading requirements for various types of cargo. It is reported that this multi-functional commercial vehicle raced in the 28th Dakar Rally as the only service vehicle in the Dongfeng-Zhengzhou Nissan Paladin Racing team that finished the Chinese racing team. It ran through the Western Sahara and was able to run smoothly. The 10,000-kilometer bad road schedule has undergone the arduous test of the Dakar Rally section.

With the full range of models entering the diesel pickup market, it is clear that Zhengzhou Nissan’s share of the dual-brand strategy is gradually increasing its ambition and confidence in the domestic diesel pickup market. As we all know, in the early years in the high-end pickup market, Qingling, Jiangling and Zhengzhou Nissan, you competed for each other. With the intensification of competition, Qingling and Jiangling turned to the diesel pickup market, and JMC returned to the mid-range pick-up market. Zhengzhou Nissan relied on the D22 to fight the world. Although its market share has been ranked as the top leader, it is nowhere near the top. This time launched a new series of diesel pickups, although the price wedged in the high-end diesel pickup market, but the Zhengzhou Nissan for many years to shape the king of high-end pickup, the wind will certainly be a new standard, interpretation of wonderful.

As Guo Zhenwei, general manager said, "Because of concentration, so professional." Can the entry of Zhengzhou Nissan lead to a change in the diesel pickup market and the "catfish effect"? Who is responsible for the ear? We will wait and see


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