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On March 1, 2016, the world's most influential professional power and energy exhibition - 2016 Middle East Power Exhibition, opened at the Dubai International Exhibition Center, attracting 22,000 professional guests and 1,500 power and lighting from 62 countries. Excellent company in the industry. As a full-range, full-range power generation supplier, at the exhibition, Weichai's booth area reached 150 square meters. The exhibits included WP2.1, WP6, WP13, and 6M33 diesel-powered single engines with power coverage of 15-688kVA; and 12M26. Natural gas dynamic single machine, power coverage 625-800kVA. Visitors to Weichai's booth were in an endless stream and showed a strong interest in Weichai engines.
2016 Middle East Power Show opens at Dubai International Exhibition Center
During the exhibition, Weichai also held a global power generation stand-alone OEM manufacturer conference to work together with distributors from all over the world to globalize and win-win cooperation, and continued to accelerate the internationalization of Weichai.
As the center of trade and trade in the Middle East, Dubai is located in the throat of the East-West exchanges and an important transportation hub to West Asia, North Africa and Europe. With the proposal of China’s “One Belt One Road†strategy, the Silk Road has once again become the golden route for the integration of China and the West on the map of the world and the promotion of exchanges and cooperation in various fields. Dubai and even the Middle East, as the fulcrum of the “Belt and Road†strategy, have brought new historical opportunities for Chinese companies to “go globalâ€. Since 2013, Weichai has used the platform of Middle East Power Exhibition to open up many sales channels and meet many industry partners.
The Middle East region is an important stop for Weichai to expand its overseas business. At the end of 2013, Weichai established a Middle East company in the region and established a large-scale accessories center library to improve the efficiency of spare parts supply in the radiating area centered on Dubai. Reduce operating costs.
With the localization of warehousing and the orderly advancement of talent localization, Weichai Middle East has been more and more steady in its market development. At present, Weichai's local channel network has gradually improved, OEM supporting customers are also developing in an orderly manner.
The smooth development of channels can not be separated from the strong support of product quality. The characteristics of stable performance, strong power, outstanding shock absorption and noise reduction technology, and anti-fabrication have become an important factor for Weichai products to attract Middle Eastern customers.
“The desert is the most common geomorphological form in the Middle East. Most of our products are in the desert, and the environment is very harsh. The quality of our products is very high.†Zhong Lei, manager of Weichai Middle East, said that the Middle Eastern customers are richer than others. Regional customers, more concerned about quality rather than price. For the special geographical environment in the Middle East, Weichai has targeted the optimization of its products and has won the favor of local customers with its “high-end customized version†quality.
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Xinxiang Zhenying Mechanical Equipment Co., Ltd , https://www.beltconveyor.nl