Wang Donglei: LED lighting will continue to grow rapidly in the next five years

On June 12th, NVC Lighting released new e-commerce products in Zhuhai Chimelong Ocean Park. This is the move by NVC to focus on home lighting, commercial and home dual-line strategies. Wang Donglei, chairman of NVC Lighting, told the First Financial Reporter that the LED lighting industry is still in a high-growth range in the next five years. Last year, the growth rate of the LED lighting industry slowed down noticeably, and the performance of domestic LED listed companies was different. Some people think that the LED lighting industry has passed the peak period and has even turned into a traditional industry. In this regard, Wang Donglei, who has opened up the LED upstream and downstream and at the same time as the chairman of Dehao Runda, does not fully agree. Wang Donglei believes that the LED lighting market is still in a high-speed growth zone. The current growth rate of the Chinese market is still around 20%, and the growth rate of the global market is also about double digits. In the global market, the penetration rate is growing from 20% to 25%. Wang Donglei believes that the LED lighting market is still in a high-speed growth zone. The current growth rate of the Chinese market is still around 20%, and the growth rate of the global market is also about double digits. In the global market, the penetration rate is growing from 20% to 25%. At the press conference on the 12th, NVC Lighting E-commerce Company launched the series of stepless dimming ceiling lamps, Bluetooth smart music lights, technology mirror mirror headlights, giant LED lights, bulbs, and dream lights on the Tmall platform. New products cover LED light sources, LED ceiling lights and many other fields. NVC is one of the leading companies in the domestic commercial lighting field. Since last year, NVC has also increased the layout of the home lighting business. NVC's home business has huge room for growth. The home business and business photo business should be driven by two-wheel drive, and Wang Donglei said. In this regard, NVC Lighting proposed a strategy to strengthen the home lighting business while consolidating the commercial lighting business, and realize the dual-engine growth model of the commercial photo + home. This e-commerce new product launch conference is the embodiment of NVC's efforts in home lighting. In addition to expanding home lighting, NVC is also actively transforming into the Internet, especially in the sales and marketing segment, which has established an e-commerce company, and the growth rate of e-commerce business exceeds the industry average. NVC Lighting will continue to increase its investment in Internet marketing and cross-border marketing. At the press conference on the 12th, NVC and Changlong Ocean King (002724, shares), China Diving Team and Tmall held cross-border marketing activities, which aimed to target a new generation of Internet people and promote the NVC brand. Younger. NVC has sponsored the FINA World Diving Series for the third consecutive year, and will also win the Chinese diving team in the 2016 Brazilian Olympics. Internationalization is another main line of NVC's future development. With the launch of the national strategy along the way, NVC's global brand localization strategy is rapidly advancing, not only in Brazil, the Middle East, Australia, Southeast Asia, but also in more than 40 countries and regions around the world. Operating agency. As a brother company of NVC, Dehao Runda, which is mainly engaged in LED chips, plans to acquire a lighting asset of a foreign enterprise with a national industrial fund this year. A non-binding quotation letter was submitted in January 2016. Still in progress. It is understood that Dehao Runda may be participating in the bidding of multinational lighting giant Osram. In 2015, NVC Lighting's revenue was 3.85 billion yuan, up 10.8% year-on-year; LED lighting products revenue was 2.22 billion yuan, up 81% year-on-year; net profit for the year was 55.76 million yuan, turning losses into profits. Since the internal disputes in 2014, NVC Lighting has gradually recovered in 2015. Last year, the distributors owned 3,529 specialty stores and completed the construction of 24 O2O (online and offline integration) experience stores. In the future, this model will be introduced into the monopoly. shop. This year, NVC Lighting and DHL Runda will further expand the synergy; after the holding of NVC Lighting, whether Dehao Runda will take another overseas acquisition, these issues Wang Donglei did not during the 12th press conference Make a positive response.

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