The legalization of parallel import auto transactions is approaching for parallel import trucks (small trade trucks) dealers, but with the price of imported cars (medium gauge cars), the former also began to feel more and more. The greater the pressure.
Relevant persons from the Shanghai Free Trade Zone told the reporter of the Daily Economic News that on February 9, the parallel import auto transaction in the Free Trade Zone is about to start trial operation.
Three months after the approval of the Ministry of Commerce for the sale of parallel imported cars in the Shanghai Free Trade Zone, this business eventually landed.
In fact, as early as the news of the opening and parallel import car business in the Shanghai Free Trade Zone, many consumers have looked forward to the price cuts of imported cars, some of which even delayed the car purchase plan.
While consumers are expecting the parallel import car policy to be liberalized, the enthusiasm of some car dealers is declining. A “small trade” car dealer in the southwestern region recently told reporters that although the business volume has increased last year, the profits won’t increase and decrease. The main reason is that the price of the car is greatly reduced, and the small trade car can only follow Price reduction. It is understood that the market price of parallel imported cars is generally 15% to 30% lower than the price of the same brand and the same model.
Nowadays, although the policy is about to land, the relevant regulations set by the Shanghai Free Trade Zone in January this year are basically equivalent to the imported car dealers. The franchisees must meet the passenger fuel consumption limit. In addition to the value and other regulations, it is also necessary to bear the corresponding responsibility of the car three bags, car recalls.
“Some of the provisions in the regulations have pushed up the dealer’s operational risks and will increase the operating costs of the company. If you lose the price and cost advantages, what are the advantages of parallel imported cars?” Related to a large dealer group in Shanghai The person told reporters.
According to the reporter's understanding, most of the dealers who have reached the standards of the free trade zone are in the state of "not moving." Li Qi (pseudonym), the person in charge of Shanghai Waigaoqiao Automobile Trading Center, told reporters that there are only about ten dealers joining.
Investment in progress has been slow /
On January 7th, the official website of the Shanghai Municipal Commission of Commerce issued the “Notice on Launching Pilots of Parallel Imported Vehicles in the China (Shanghai) Pilot Free Trade Zone” (hereinafter referred to as the “Notice”), and officially launched a parallel import vehicle pilot in the Shanghai Pilot Free Trade Zone.
For the first time, the "Notice" clarified the qualification requirements for enterprises applying for parallel import vehicle pilot business, including "engaged in automobile sales business for more than 5 years" and "automobile sales in the previous financial year exceeded 400 million yuan" and "having the scale of operation" Provisions for adaptation of repairs, services, parts supply outlets and facilities.
"At present, our investment situation is not ideal. There are only about ten companies. The entry threshold for the relevant regulations of the Free Trade Zone is very high. There are not many car dealers who have reached this requirement, and there are fewer attempts to do it." Li Qi said.
“Before, we hope to use this platform to bring together dozens of parallel imported car dealers in the Waigaoqiao trading market to carry out standardized operations. However, after the introduction of these regulations, almost all of these merchants could not participate.” Li Qi further told reporters.
Previously, there were industry views that these setting conditions are more conducive to powerful car dealers. For example, in the "Notice", in terms of sales, the "pre-financial year auto sales exceeded 400 million yuan", calculated at a price of 100,000 yuan per vehicle, 400 million yuan, annual sales of about 4,000 This is not difficult for some dealers or dealer groups. In addition, dealers who can engage in automobile sales for more than 5 years should also have the corresponding after-sales service capabilities.
Xiao Feng (pseudonym), the relevant person in charge of a large automobile dealer group in Shanghai, clearly stated to reporters that “it will not enter”.
The dealer groups such as Guanghui Auto and Yongda Auto are also holding a wait-and-see attitude.
"If we want to enter, we need to make further predictions on risks, profits and other aspects, but the relevant management rules are not very clear now." Guanghui Auto related person told the "Daily Economic News" reporter.
Due to the relatively slow investment promotion process, the Waigaoqiao Auto Trading Market still chooses to use some of the existing resources previously existing in the Waigaoqiao trading market to provide corresponding services through the third-party public service platform in the Free Trade Zone.
"If we always discuss whether these businesses are not in compliance and can be piloted, then the business will never be able to start, and only if the business falls to the ground, there will be feedback through market demand." Li Qi said.
After-sales liability is equal to "total generation" /
For the wait-and-see attitude of the dealer group, Xiao Feng explained to the reporter of “Daily Economic News” that although the dealer group can reach the pilot conditions of the Shanghai Free Trade Zone in terms of hardware, but in terms of liability requirements, the free trade The district did not provide car dealers with special preferential policies, and the set requirements were “almost the same as traditional imported car dealers”.
Article 6 of the "Notice" shows that "pilot companies and their auto dealers registered in the Pilot Free Trade Zone are responsible for the traceability of the quality of parallel imported auto products, and should perform product recall, quality assurance, after-sales service, and automobile three according to law. Obligations such as package and average fuel consumption accounting."
"This regulation seems to raise parallel importers to the level of trading with BMW China, Mercedes-Benz China and other trading companies, but in terms of volume and financial strength, setting the same requirements is somewhat inappropriate." Xiao Fengxiang The Daily Economic News reporter pointed out that although the import parallel car dealers should provide standardized services for consumers in the after-sales service, the responsibility of car recall, car three bags and other auto-investment will inevitably increase the operation of car dealers. burden.
However, Beijing's Asian Games Village trading market has taken the lead in cracking the "three guarantees" problem by introducing insurance companies. According to Yan Jinghui, deputy general manager of Beijing Beichen Asian Games Village Automobile Trading Market, it is difficult to estimate how much the operating costs of car dealers will increase due to the current process of progress.
Wang Cun, Marketing Manager of China Import Automobile Trading Co., Ltd. believes that one of the core advantages of parallel imported cars is that they are lower than the price of traditional medium-sized cars. If the requirements for parallel imported car sales companies are equivalent to those of medium-sized car dealers, they will definitely Weaken the risk management and control capabilities of the former and increase operating costs. On the other hand, the current price reduction of traditional imported cars has become the norm. If the price advantage of parallel imported cars is not obvious, the competitiveness will be greatly weakened.
In addition, Yan Jinghui pointed out to the reporter of "Daily Economic News" that the industry hoped that the Shanghai Free Trade Zone could make a breakthrough in the policy, but from the current regulations, it may exist in the "Measures for the Administration of Automobile Sales". There are no clear explanations for the restrictions on American cars. It is understood that the current proportion of the business of parallel imported cars, the proportion of American cars is about 40%.
Some people believe that the parallel import of automobile trade in the Shanghai Free Trade Zone reflects the country's quest to break the monopoly of automobile circulation. However, for products with long service life, how to establish perfect after-sales service for parallel imported cars. Be the key to its rapid development.
Wang Cun believes that from the current regulations on parallel import of automobile business, the existing policy breakthroughs are not large. In the parallel import business regulations of the Shanghai Free Trade Zone, there is no mention of additional support policies for parallel importers, but the same as traditional imported car dealers. Therefore, the window effect of the pilot zone of the free trade zone may be limited in the future.
In this regard, Li Qi also told the reporter of "Daily Economic News", "Since it is a pilot, it should allow trial and error. When the dealer is required to take responsibility, the "opportunity window" should be opened more."

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