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The person in charge of a well-known dealer who has been engaged in parallel imported auto business for many years in Tianjin said that traders who can take “factory orders†overseas will have more advantages.
In the Tianjin Free Trade Zone, a parallel import vehicle salesperson pointed to a row of Ford F150 Raptor parked in front of the exhibition hall and said: "These cars, we are now selling one for 30,000, the new model is coming out, only Can pick up the goods and quickly withdraw the funds."
In the view of Yan Wei, general manager of Anmei Yihao Trading Co., Ltd., the advantage of Pingkou is the price, and the core is the overseas source. “This year our focus is to focus on overseas sources and give full play to our overseas presence in the US, Hong Kong, etc. The advantages of trading companies are everywhere."
Regarding the current national policy on the introduction of parallel imported cars and the implementation of pilot measures, she said, “There is any change in the implementation of the parallel imported car pilot. What we hope is the change of commodity inspection, the AQSIQ will come out. The new changes, how to make parallel imported cars import into China with reduced burdens, for example, the current certification costs are very high."
Coincidentally, some media reports recently said that since the parallel import of the Shanghai Free Trade Zone officially launched, it did not present the “selling sales†that people had expected. Most consumers believe that the price advantage of parallel imported cars has not reached expected. In response to this, Yan Yan explained that the cost of parallel imported vehicles includes vehicle cost + tariff cost. These two points constitute that the national level has been talking about the cost of the car, but has not talked about the tax cost, the cost of the car is relatively high. . The tax cost of a car with a displacement of 4.0 or more is 1.5 times the cost of the car, so the price of this car is 2.5 times that of the foreign price. The tax is mainly composed of three parts. The tariff, consumption tax and value-added tax, tariff and value-added tax are unchanged.
The implication is that the policy of parallel imported cars is favorable, and there is no inevitable connection with the price of the car - parallel imported cars with relatively low displacement can have a greater price advantage.
"The change can only be the consumption tax," Yan Yan said. Therefore, it is necessary to guide consumers to buy some low-displacement vehicles. The state also encourages the purchase of some environmentally-friendly low-displacement vehicles.
The positive effects at the policy level and the consumer's lack of understanding of parallel imported cars are the main reasons for the lack of consumption. It is understood that in Tianjin Port, since the state released relevant policy information on parallel imported cars in the second half of 2014, a group of consumers chose to hold the currency for purchase, resulting in poor sales and vehicle pressure in the second half of the year.
Under the premise of the regularization of parallel imported cars, it has become a necessity to test the dealers' operational capabilities. How to use their own advantages to strengthen marketing is imperative. Yan Yan said that Anmei Yihao is negotiating with one of the 17 auto dealers who have been shortlisted in the Shanghai Free Trade Zone. "We met with one of them and also communicated. We all think that the focus of parallel imported cars is not Domestic, but on the source of supply."
The ever-changing market is the direct driving force behind the changes in the operators. Due to the competition between the model price of dealers and the need to quickly withdraw funds, dealers are increasingly valued for changes in business strategies and operational efficiency. Yan Yan said that at the company's development level, in the future, it will cooperate with insurance companies to guarantee the vehicles and completely solve the consumers' concerns about the lack of quality guarantee for parallel imported cars. In addition, they will also launch services in auto finance to completely break the parallel. Imported cars must have a “full-scale†profile. “What we have to do is to form a closed-loop model of services in all areas of parallel imported cars.â€
An industry veteran who did not want to be named said that the most eager for parallel importers is that the AQSIQ can simplify the commodity inspection of parallel imported cars, thus reducing the cost of dealers in commodity inspection.
"Even if it is a policy for 17 companies to introduce a commodity inspection, it is also a big change," Yan said.
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