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"Whether it is possible to quickly open up the situation in the Chinese market is a matter of great importance to the company's overall future."
The warming of the school bus market in China has attracted international school bus giants to come to the Nuggets. Recently, Navistar, the largest school bus manufacturer in the United States, held a media meeting in Beijing to introduce comprehensively its advanced technologies in the field of commercial vehicles, and also expressed that its own technologies can help China to meet the national emission requirements. Commercial vehicle confidence.
Although there is still no direct business development in China, Ning Weishida China Science and Technology Director and Group Technology Institute Ren Lingen said that the first batch of trucks after the founding of New China was provided to China through indirect channels more than 50 years ago was Navistar. Now, whether the company can quickly open up the situation in the Chinese market is a major issue related to the company's overall future.
It is understood that at present, Navistar has signed a cooperation agreement with domestic Jianghuai Automobile. Navistar said that although the cooperation project between the company and JAC is still awaiting approval, it does not rule out that the method of technology transfer will accelerate the local production of school bus products in China to seize market opportunities.
According to statistics, in 2011, Navistar’s global business was approximately US$14 billion, of which overseas operations accounted for approximately US$2 billion. In the next five years, Navistar will fully expand the scale of overseas operations, and China is an indispensable and important piece. In the future Navistar’s total overseas business, the Chinese market is expected to account for as high as 20% or even more.
According to the plan, Navistar will not bring products directly to China from the beginning, but will use local stock resources and local talents, rely on the common product lines and product platforms of both parties, and use Navistar in product technology. In cooperation with partners on the advantages of the marketing channel, we jointly developed appropriate products suitable for the Chinese market. According to Lei Ning, currently Navistar's R&D technology center is mainly concentrated in North America and scattered in different cities. In the planning of Navistar, technology centers will be Set up in China and Europe in the future.
At present, Navistar's comprehensive market share in the North American market is approximately 21%, and the school bus market share is as high as approximately 50%. In the future, Navistar's cooperation in China will include school buses, dump trucks, cement mixers, and other models, and it is expected that the products will be produced in a broad spectrum of low-, medium-, and high-end products.
People in the industry believe that Navistar's internationalization strategy will depend on the size of the Chinese market and that Navistar's true internationalization will surely take a firm footing in China. The success of the first joint venture in China is very important.
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