·Guangzhou Auto Show Impression: The growth of the car market is stable and the competition is close to melee

Under the rapid growth of the Chinese auto market, the 12th Guangzhou International Auto Show was held as scheduled from November 20th to 29th. In the critical period when China's auto industry entered a transformation and upgrading, the Guangzhou Auto Show was of great significance, but it also lived up to expectations. The large-scale and outbreaking sentiment sends a positive signal to the world: that is, the Chinese auto market will continue to maintain a steady growth in the future; and the passenger cars and commercial stations that are reloaded and expanded, as well as specialized parts and electric vehicles and electric cars. Taiwan also shows the fierce competition of global car companies in the Chinese market.
The car market grows smoothly and the auto show coincides. The Chinese auto market, which has been ranked first in the world for five consecutive years, continues to maintain its momentum this year. According to the data, in the first three quarters of 2014, China's automobile production and sales volume has exceeded 17 million units, and the total annual production and sales volume is expected to reach 24 million units, an increase of about 10%. In the eyes of professionals, this growth rate indicates that the Chinese auto market has begun to enter a period of steady growth, but at the same time, it means that China will face bottlenecks in the challenges of energy, environmental protection, transportation and safety.
During this period, manufacturing companies should pay more attention to the integration of cross-border technologies while focusing on new product development; distribution companies should think more about how to innovate business models and develop the potential of the automotive aftermarket; government departments should think hard Further adjust industrial policies to adapt to the new trend of industrial development; industry institutions should focus on building a more efficient and professional cooperation and exchange platform for industrial sustainable development by concentrating industry wisdom.
In this context, the Guangzhou Auto Show, which is the “China Motor Market Annual Wind Direction”, is of great significance. This is not only a platform for gathering the wisdom of the global auto industry, but also a new direction for enlightening the Chinese auto market and leading the development of the global auto industry. Heavy duty. The 12th Guangzhou Auto Show also lived up to expectations. The total scale of the exhibition was 220,000 square meters. All domestic and foreign passenger cars, commercial vehicles, electric vehicles, special vehicles, modified vehicles, auto parts and supplies were all exhibited.
Taking the business and lifting the parts together The reporter found at the auto show that as the annual closing of the car circle, this Guangzhou Auto Show has many highlights. The number of exhibitors of 1095 is the highest in the past; 56 of the world's first starters, nearly double the number of 30 last year. The familiar passenger car brands at home and abroad were unveiled at this exhibition. Well-known brands such as Lincoln and Weimeng Jitai also met with the audience for the first time at this auto show. In just one day of the media day, more than 60 new cars were released. Every new car of every brand released on the spot, its publishers can be described as racking their brains and doing all the tricks, making tens of thousands of domestic and foreign media people feel amazing and amazing.
The biennial commercial vehicle exhibition is the second exhibition this year, attracting dozens of domestic and foreign commercial vehicle companies such as Dongfeng, Beiqi Foton, Jianghuai and Jiangling. There are more than 90 vehicles in the exhibition, including 5 in the world, 5 in Asia, and 6 in China. At the same time, there is also a commercial vehicle model control competition, which allows the audience to experience the truck culture at a distance in a more interesting way.
The auto parts and supplies exhibitions have their own independent exhibitions, and the professional operation has attracted the participation of more professional group exhibition groups. Among them, the Japan Pavilion, jointly organized by the Japan External Trade Organization, the Industrial Network, and the Electric Japan, is based on the mainframe. Advantages of supporting fields, and constantly expanding market share Car audio, car navigation and car modification halls focus on the development of the aftermarket, and at the same time attract the attention of car modification cultural enthusiasts through large-scale live events.
The first new energy car exhibition became a highlight. The Guangzhou Automobile launched an independent exhibition hall dedicated to electric vehicle exhibitions. Invited Mercedes-Benz, BMW, Audi, General Motors, Volkswagen, Volvo, Renault, Tesla, Dongfeng, Changan, BYD, Chery, Geely, Guangzhou Automobile, SAIC, Brilliance, Great Wall, Jianghuai, Qichen, Zhidou, etc. The leading brands of energy vehicles have all participated in the exhibition, which has become a highlight of this year's auto show.
Professionals believe that the independent exhibition area of ​​10,000 square meters of electric vehicles has created a high-quality international cooperation, technical exchange and product display platform for promoting the development of new energy automobile industry, which not only conforms to the development trend of the automobile industry, but also The inevitable requirement of the transformation and upgrading of the automobile industry.
As early as 2001, China launched the “863” new energy vehicle major science and technology project and opened up the national strategy of new energy vehicles. In 2012, the State Council issued the “Energy Conservation and New Energy Vehicle Industry Development Plan”. According to the planning vision, by 2020, the production capacity of pure electric vehicles and plug-in hybrid vehicles will reach 2 million, and the cumulative production and sales volume will exceed 500. Ten thousand cars. In 2014, the state's support for new energy vehicles continued to strengthen. On July 21, the General Office of the State Council issued the “Guiding Opinions on Accelerating the Promotion and Application of New Energy Vehicles”, which injected more powerful momentum into the development of new energy vehicles. .
Under the guidance of the national industrial policy, the new energy vehicle market has begun to stir up. Domestic and foreign auto companies have turned their technology accumulation in the new energy field into products, hybrid, pure electric vehicles and fuel cell vehicles. The new power products that stayed in the concept and trial production stage began to become new selling points in the market and slowly entered thousands of households. Core technologies and performance indicators such as battery cruising range and vehicle safety have been continuously improved, and product varieties have begun to diversify, providing consumers with more choices.
It is understood that there are more than 20 theme forum activities throughout the exhibition period. In addition to the high-end forums on the theme of technical communication and industry development, the car dynamic demonstration and experience activities are also very colorful. In the exhibition hall, the "International Automobile Window Film Technician Competition", "The Second Car Refit Show" and "European Multimedia Car Impact Reconstruction Competition" were in full swing. Outside the pavilion, the audience can also experience the driving pleasure of the mountains and the mountains, greatly enhancing the interactivity. Coupled with the various humanized services provided by the exhibition, China's auto show level has leapt to a new level.

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