Dongfeng commercial vehicle entering the bus will enter the vehicle selectively


The newly-emerged school bus market is so charismatic that Dongfeng Commercial Vehicle Co., Ltd., which has been focusing on the medium and heavy truck sector, is also eager to try.

At the Beijing International Auto Show opened on April 23, 2012, Dongfeng Commercial Vehicles Co., Ltd. brought its newly developed long head school bus to the exhibition and intended to launch an offensive in this segment. The car adopts a classic "long nose" design. The length of the vehicle is 6.6 meters. It carries Yuchai's YC4F-115 engine and Dongfeng's 5-speed gearbox. It adopts a diamond closed-ring skeleton structure and front and rear invisible anti-collision beam design. And safety performance is high.

In fact, the school bus is just a small test chopper for Dongfeng Commercial Vehicle Co., Ltd. for the entire vehicle field. Currently, Dongfeng Commercial Vehicle Co., Ltd. has completed the adjustment of its passenger car segment and will enter more market segments in the future. Huang Gang, general manager of Dongfeng Commercial Vehicle Co., Ltd., told the first commercial vehicle network reporter that the company will deploy around the school bus, China Bus, and other products. “Selectively enter the bus vehicle, the ultimate goal is to achieve the same in the industry as the heavy truck. market status".

Dongfeng Commercial Vehicles, which has decades of experience in building cars, are well aware of the advantages and disadvantages of entering the passenger vehicle. The Dongfeng Bus chassis company previously managed by the company has certain advantages in the manufacturing and sales of the chassis of passenger cars, but it has not made much progress in the vehicle field. Huang Gang admitted that the sales model of large and medium-sized passenger cars is direct sales, which is very different from the distribution model of trucks. In addition, Dazhong passengers are mostly group customers (bus, travel and passenger transport companies), and marketing and payment methods are flexible. It is difficult for state-owned enterprises to compete with private enterprises in this regard. These are the main reasons why Dongfeng Bus chassis companies have not broken through the market of large and medium-sized companies for many years. “But in the China-Pakistan market where passengers run in urban and rural areas, the market acceptance of Dongfeng passenger vehicles is still relatively high. This is because most market segments are individual users, and Dongfeng’s traditional distribution agency approach is more suitable for these users. group."

The reporter understands that Dongfeng Commercial Vehicle Company has reorganized its passenger car segment and reorganized its passenger car segment into a passenger car segment. Some of its assets have been divested to form the existing Dongfeng Bus Company. It is engaged in the manufacturing and sales of coaches and buses for passenger cars. The other part of the assets was stripped into Dongfeng Special Purpose Vehicle's chassis company for the manufacture of special vehicle chassis. In the future, Dongfeng Bus will gradually reduce the external supply of the chassis and use the chassis R&D technology and technology of Dongfeng Commercial Vehicle Co., Ltd. to enhance the competitiveness of the “Dongfeng” brand passenger vehicle.

“There are several passenger car plates under Dongfeng Motor Co., including Dongfeng Bus Co. under Dongfeng Commercial Vehicle Co., Dongfeng Special Automobile Co., Ltd. under Dongfeng Industrial Co., Dongfeng Wagon Co. under Dongfeng Motor Co., Ltd., and Dongfeng and Taiwan. Yulon has established the Dongfeng-Hangzhou Commercial Vehicle Business Unit, which is developing and manufacturing passenger vehicles and chassis, and there is a great deal of overlap between the products and the entire vehicle sales are not satisfactory. If Dongfeng Motor Company wants to truly make a good bus, It is imperative to reintegrate and divide these sectors,” an industry official told reporters.



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