·The Internet needs to manufacture the genes and the spirit of the Internet

According to foreign media reports, Apple is secretly carrying out a project codenamed "Titan", plans to build electric vehicles. Apple CEO Tim Cook approved the project about a year ago, authorizing Steve Zadski (formerly Ford Motor Company executive), Apple's vice president of product design, to form an automotive R&D team of no more than 1,000 people. Among the team members are John Jonwalt, president and CEO of the former Mercedes-Benz R&D department, and several engineers from Tesla, a traditional vehicle and parts company. Apple's stock price hit a record high, and the market value increased to 775 billion US dollars.
Internet companies want to build a car - the next mobile entry battle. Internet companies are involved in the beginning of automobile manufacturing. At present, the main participants include: SAIC + Alibaba; LeTV + BAIC; Easy to + Chery + Botai; Apple and so on. The reason is not only because of the high income of automobile products and the large market space; more importantly, the user (driver) is in the car for a long time, which is an important application scenario of the mobile Internet. After the gradual Internetization of mobile phones, computers, televisions, etc., the battle for entry has become fiercer, and the car may become the battleground for the next mobile Internet application. The car of the future may evolve from a "four wheels + two rows of sofas" to a mobile computer - the "Internet car."
The "core key point" of Internet cars - unmanned. The main reason for replacing traditional mobile phones with smartphones is that the demand for users to “call + send text messages” has turned to “online + entertainment”. The current state of development of the car is that the driver's time and energy are mainly occupied by "driving", and the driver is not allowed to access the Internet and excessive entertainment due to safety reasons. In other words, the main function of the car is still to transport people from A to B, instead of “online + entertainment”. Therefore, before the unmanned technology is relatively mature, Internet companies still do not have the chance to subvert traditional companies. With advances in technology and time, unmanned technology is bound to be the future. Once in the "unmanned phase", the advantages of Internet companies to build cars will be revealed, or car products may enter a new round of revolution. Therefore, Internet companies, as well as traditional car manufacturing giants, are actively preparing for "unmanned driving."
Is it easier to build a car? Why is there a new wave of car making? The reason is customer demand + new energy vehicle technology. Although the application of driverless technology is still far from mature, drivers still have the need and willingness to go online and entertain, which is exactly what Internet companies are good at. In addition, the new energy technology simplifies the body structure and makes it possible for the layman to build a car.
Is the new energy vehicle really a universal antidote to the Internet company? This question is difficult to answer, but at least it is certain that it is not difficult to build a car. We believe that from the current technological progress, the difficulty is still very large. From traditional cars to new energy vehicles, the technical difficulties have shifted, but the difficulty factor has not decreased. The traditional automobile PK is the powertrain technology of the engine and the gearbox, and the new energy vehicle PK is the battery technology and cost. The vehicle scene is different from the computer and mobile phone. The convenience of charging is insufficient, which requires the battery energy density to be significantly improved. The battery and its cost control will become the key points for the development of new energy vehicles. Moreover, the technical maturity of new energy vehicles is still biased. Low, deducting subsidies and license factors, most lithium-ion new energy vehicle products are not very attractive. New energy technologies have ignited the fire of hope for Internet companies to build cars, but without a breakthrough in battery technology, Internet cars will take time.
Who can laugh at the rivers and lakes? The last hero must have both the manufacturing gene + the Internet spirit. New energy vehicles and Internet vehicles are the future development directions of the industry, and we are also looking forward to the transformation of the industry. From the perspective of the participants, the transformation of traditional automobile manufacturing companies and the entry of Internet companies may be parallel in the long run.
We believe that companies that are ultimately successful in the "Internet Cars" field need to have the following characteristics:
· Have good manufacturing genes, long automobile industry chain and long product life cycle. The manufacturing base is very important for building cars;
· Great Internet spirit, able to fully understand consumer needs and form a rapid iteration of products.
Traditional car companies and Internet companies, if they have both of these characteristics, are likely to succeed. On the road of "Internet car", Internet companies and traditional auto giants are likely to be competing (competition + cooperation) relations. If an Internet company does not have manufacturing genes at all, it relies solely on foundry, its product quality and manufacturing. The right to speak will be significantly weakened, and the success rate will also drop significantly. We are more optimistic about the following two types of companies:
A traditional manufacturing company that is actively transforming, actively embraces the storage of Internet technology and listens to consumers more.
B has certain manufacturing genes, fully understands consumers, and has high-speed technology iteration capabilities.
In addition, risk factors have uncertainties in market access policies and regulations; technological innovation is subject to the original system; cross-border integration does not meet expectations.
In any case, the Internet will transform all aspects of the automotive industry chain, including manufacturing, products, aftermarket, etc. We believe that Internet car products are likely to be dominated by overseas giants, and Internet car services and applications will have China according to China's national conditions. Features and investment opportunities. From our observation point of view, it is recommended to pay attention to: the leading companies that are down-to-earth, based on traditional industries, and actively embrace the Internet; and automotive electronics companies that provide basic support for intelligent and Internet-based.

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