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"Anyway, we must also solve problems for customers before 12 o'clock this evening." This is the first sentence heard by the reporter of "Commercial Automotive News" when he entered the reception car of Shaanxi Zhongqi 2009 Business Conference on the evening of December 27, 2008. words. This is a dealer from Jiangxi, he said: "The market is no longer weak, we can't help but do better."
When the market is not good, we should focus on the aftermarket and work hard. This has become the consensus of the industry. Therefore, when Shaanxi Zhongqi 2009 Business Annual Meeting spoke about the comprehensive competitiveness of services and product services, the reporter was not surprised. To the reporter's surprise, Shaanxi Auto cited it as a "service-oriented manufacturing" model.
On December 28th, Shaanxi Automobile's 2009 business annual meeting, Shaanxi Fangqi Group Chairman Fang Hongwei stated that in the face of complex domestic and international market conditions, Shaanxi Automobile Group will promote the “service-oriented manufacturing†business model and integrate resources externally. Establish a service platform to innovate value in services and achieve a win-win situation for both enterprises and users.
Internal management
Fang Hongwei said in a straightforward manner: “In 2008, we paid too much attention to the rapid development of our business and our management capabilities did not increase with the expansion of the market size.†In his opinion, Shaanxi Auto’s efforts in adjusting market layout, product mix, etc. It is too small and too few measures. At the same time, when the market is booming, it faces problems such as poor access to the supply chain. In response, Fang Hongwei mentioned: “We need to look inward, take the path of connotative development, strengthen the basic management of the company, achieve low-cost, high-efficiency, dynamically grasp channel resources, and promote the 'service-based manufacturing' model.â€
Shaanxi Auto's service-oriented manufacturing business model can not only meet the individual needs of customers efficiently, but also set up a service platform from product manufacturing, sales, use, and supply chain links to solve practical problems for users and create greater development for partners. space.
Yuan Hongming, general manager of Shaanxi Automobile Group, stated at the business conference that Shaanxi Automobile will reform the marketing mechanism, promote marketing lean management, implement comprehensive budget management, improve sales processes, and increase financial support. Liu Qibin, deputy general manager of Shaanxi Automobile Group, also stated in the "Shaanxi Steam Truck Heavy Truck Quality Improvement Work Report" that there were too many small problems during the initial period of Shaanxi Auto's products, but after continuous improvement, the product quality has been improved.
“It is not easy for business leaders to self-criticize at a business conference.†An Shaanxi Shaanxi Auto Dealer, who declined to be named, told reporters: “In a difficult period, the company itself will do a good job and dealers will have more confidence. ."
Wide open channels
75,000 vehicles, which is Shaanxi Automobile's 2009 heavy truck sales target.
Compared with sales of approximately 66,000 vehicles in 2008, sales target for 2009 has increased by approximately 10%, but this is not a blind optimism for Shaanxi Automobile. "The national heavy truck market will decline in 2009, but the rate will not be too great." Yuan Hongming said: "In 2009, engineering vehicles, muck trucks, sanitation trucks, fire engines and other market segments will grow steadily, but the old users The demand for new vehicles and new users to purchase vehicles will be greatly reduced."
In order to complete the sales task, Shaanxi Automobile will perform parallel operations. First, increase the cooperation with special-purpose vehicle companies and increase the corresponding rebate level. "In 2009, Shaanxi Automobile also increased its technical and financial support and helped us expand our market share," said Pan Jianfeng, general manager of Henan Juntong Vehicle Co., Ltd.
Second, increase support for the sales service network and encourage the construction of brand franchise stores. In 2009, Shaanxi Auto's second-tier network distributors could enjoy the support policies of Shaanxi Auto's brand franchise stores. At the same time, service hours and freight are increased, and the profitability of service stations is improved.
Thirdly, Shaanxi Automobile signed a sales vehicle insurance business agreement with a number of insurance companies to provide users with fixed-point damage, limited-time maintenance, maintenance-free maintenance fees, and free agency service procedures. At the same time, Shaanxi Automobile launched a business warehouse (similar to the holding warehouse business, mainly by the enterprise) business, and further expanded and enriched the financial business, providing users with financial support.
Finally, speed up the pace of exports. The reporter learned from the business conference that in 2008 Shaanxi Automobile Heavy Truck exported about 14,000 vehicles, and in 2009, Shaanxi Automobile heavy truck export plans reached 20,000 vehicles. In 2009, the key to increasing sales of Shaanxi Auto was just overseas.
Introduced a variety of fuel-efficient heavy trucks
"Although good service can attract users, but the product is good enough to impress users." Jiang Haiping, chairman of Lianyungang Shaanxi Automobile Auto Sales Service Co., Ltd. said. Shaanxi Automobile launched a comprehensive upgrade of its 09 fuel economy products at the business conference, including 09 second-generation national III heavy trucks and Shaanxi Automobile Cummins heavy trucks. According to Wang Xiaofeng, chief engineer of Shaanxi Auto and president of Auto Research Institute, Shaanxi Automobile’s biggest feature of the 09 second-generation country III heavy truck is that it has achieved a variety of smart fuel-efficient technology breakthroughs, saving about 15% more fuel than other heavy-duty trucks.
“In 2009, users will pay more attention to fuel consumption, and models with low fuel consumption and light weight will be popular.†said Yuan Hongming. "After the implementation of the fuel tax, users will be more inclined to purchase fuel-efficient heavy-duty trucks that are more economical," said a Shaanxi Auto dealer. "If products are better, we can talk about services. If products are not sold, no matter how good, Service measures are also useless.†A series of 09 products launched by Shaanxi Steam made him see hope.
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