Of interest … Mack Bulldog history

Dan McInerney came across an article detailing the fascinating history of the Mack Bulldog, and here are some highlights from trucks.com:

When it comes to iconic animal logos, few can rival the famous RCA Victor dog, Nipper, but the bulldog that graces the front of every Mack truck is just as recognizable. This 95-year-old hood ornament has become a symbol of strength, reliability, and tradition for the brand.

Mack Trucks, founded in 1900 and now owned by Sweden’s AB Volvo, has used the bulldog emblem on its vehicles for decades. Over time, the design has evolved into various forms, including versions with tiny helmets, construction gear, firefighter outfits, and even Superman-style capes—showcasing the company's playful side while maintaining its heritage.

The bulldog's origins trace back to World War I and the Mack AC truck. Introduced in 1916, this model was widely used by both the U.S. and British military. The truck was tough, durable, and strong—much like an English bulldog. Soldiers in Britain began calling the AC model "Bulldog Mack," and the nickname stuck.

However, the bulldog didn’t appear on a Mack truck until 1921. It wasn’t an ornament at first, but rather an emblem on the side of the vehicle. The design showed a full-frontal view of an English bulldog tearing up a book that read “hauling costs,” reflecting the company’s confidence in its product.

In 1932, during a period of personal downtime due to a medical issue, Mack’s chief engineer Alfred F. Masury carved a small bulldog figure. That same year, the carved sculpture made its debut on the front of the Mack AB, a lighter-duty version of the AC truck.

Over the years, the bulldog logo has undergone several changes. In 1979, the design was refined—its ears and tail were trimmed to create a smoother surface, making it less likely to snag on gloves or jewelry when drivers tilted the hood.

Functionally, the bulldog also changed. Initially used as a radiator cap ornament, it later became a handle for opening the hood on traditional models. On cab-over-engine trucks, it served as a handle for stabilizing the driver while cleaning the windshield or accessing parts like wipers or coolant.

Today, the little bulldog remains a functional and symbolic feature on all new Mack trucks. As Doug Maney, curator of Mack’s historical museum, explained: “The Bulldog has gone from being just a logo to a practical tool, helping drivers access and maintain their vehicles.”

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