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With the strong momentum of sponsorship of Super League, Pirelli plans to expand its marketing network in the coming years and achieve Pirelli's growth in the Chinese market. Recently, Pirelli China CEO Bai Bei said that in 2009, Pirelli tires will enter the development stage this year, and the production capacity will reach a record 3 million.
Bai Bei said that in 2008, Pirelli achieved the goal of 1,200 sales points, and this year's goal will be improved. One is to increase awareness and expand sales points through cooperation with China Super League; another is to develop downstream suppliers and other methods. Raise the sales network. In addition, road and off-road tires for trucks will be launched this year. For example, in the second quarter, Pirelli will launch green tires for trucks.
In 2005, Pirelli built a radial truck tire production plant in Luzhou, Shandong, marking its official entry into the Chinese market. At the end of 2007, Pirelli Group also established China's second tire production line, the Meridian Car Tire Production Line, in Shandong, and officially put into production of high-performance car tires, which means the beginning of the second round of expansion plan of Pirelli in China. This time the sponsorship of the China Super League is undoubtedly the third round of expansion. To this end, Pirelli has made a three-year development plan.
Provera, chairman of Pirelli Group, said in an interview with reporters that Pirelli has been focusing on high-performance tires in China. Through this sponsorship of the mass-based event, Super League hopes to introduce a series of tires through the introduction of technology and other means. Brought to the Chinese market.
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