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In 2014, marketing home lighting is no longer limited to just the components of lighting. Looking at the lighting market in recent years, the competition of home lighting is mainly focused on the application of functions, shapes, processes and new technologies, material changes, etc. Aspects; and the consumer demand in the lighting market also shows nine major trends based on the above aspects.
Trend 1: Advocating nature to cater to people's return to basics and advocating nature. According to the survey, the lighting of 30 uses naturalized design, such as plum wall lamp, fishtail table lamp, peach lamp, horse and other small animal modeling lamps. With a variety of wooden art sculptures, it is no less than real crafts. The selection of lampshades is widely used in paper, wood, yarn quality, carved outside, and fairy, and the combination of art and practicality.
Trend 2: Functional Segmentation People are no longer just satisfied with the lighting function of the luminaire, and lamps suitable for various use requirements have emerged. Student lights, writing lights, emergency lights, fluorescent lights, neon lights, dinner lights, floor lamps of different heights, etc.
Trend 3: Decorative lamps for luxury public office buildings, luxury hotels, restaurants and other public facilities are becoming more and more luxurious and high-end. The magnificent high-end chandeliers, the crystal clear table lamps, the elegant white lotus lights, the cold-looking lights and the mirror lights add some fun to people's lives.
Trend 4: Multi-function such as with radio light, with a music box table lamp, and a bedside lamp as a light-sensitive telephone self-control light. When the phone is connected at night, the light can be automatically lit. After the call is finished, it will automatically go out after a delay of about 50 seconds. . While picking up and making a phone call during the day, the lights will not light up. This combination of multiple functions in one lamp is in line with current consumer fashion.
Trend 5: High-techization Because electronic technology is widely used in the manufacture of luminaires, it is more suitable for third-generation lighting fixtures that can adjust brightness with different voltages. Lamps with stroboscopic lights, three wavelengths of chromatographically adjustable lamps, and radiation far-infrared red lights that can protect vision are also on the market.
Trend 6: Energy-saving and energy-saving lamps are very popular among consumers. If the longevity energy-saving lamp uses 3LED core power, you can choose the brightness according to your needs. At the same time, the widespread adoption of new energy-saving light bulbs has also become the mainstream of lighting products.
Trend 7: Environmental protection and environmental protection is a new topic in lighting production technology, showing people's attention to the living environment of the living room. Relevant people believe that this is the main development direction of future home lighting. The deodorizing insect repellent lamp produced by Beijing No. 1 uses pure natural biological enzyme to decompose toxic and odor technology, which not only keeps the air in the indoor and bathroom kitchen fresh, but also combines with the artistic style full of interest, becoming the new favorite of lamps and families. .
Trend 8: Rich colors Nowadays, the lighting market is in sync with the colorful life. There are many colorful coats, such as maple red, natural blue, coral yellow, water grass green, etc. The colors are elegant and warm.
Trend 9: The nine trends in the combination of home lighting changes. Lighting lighting and everyday products are also popular fashions, such as ceiling fan lights, round mirror lights, flashlights and other yellow lights.
Nowadays, the competition in the lighting market is becoming more and more fierce, and the competition method is no longer single. In the diversified competitive field, products need to constantly improve and innovate to meet the diversified needs of consumers. Only by constantly changing the constant innovation, of course, Focus on the core of quality, so that it will steadily advance in the fierce market situation.
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