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Nissan Motor Company Profile
Established in 1933, Nissan Motor Co., Ltd. has become Japan's second-largest automotive company and one of the world's top ten automotive companies. Through its global operations, Nissan Motor Co. currently has 21 manufacturing centers in 17 countries and sells automobiles in 191 countries and regions. In China, Nissan and Dongfeng Motor Company established Dongfeng Motor Co., Ltd. in 2003. In February 2004, Nissan (China) Investment Co., Ltd., a wholly-owned subsidiary of Nissan in Beijing, was established to manage investment in China together with Nissan’s headquarters. Nissan (China) Investment Co., Ltd. is responsible for Nissan’s public relations, brand management, and intellectual property rights in China. At the same time, Nissan (China) Investment Co., Ltd. will also play an important role in Nissan's global operations, purchases, and exports of competitively manufactured Chinese-made parts and components. In addition, Nissan (China) Investment Co., Ltd. also participates in market research, such as the survey of vehicle design trends in the Chinese market.
As a global mainstream car manufacturer, Nissan actively participates in social welfare activities in China. For two consecutive years, a non-profit safety driving education event - Nissan Safe Driving Training Camp; cooperation with the State Environmental Protection Administration; strong support for the "Silk Road" environmental protection activities, etc.; held jointly with the China Youth League Central Project Cooperation Center; NISSAN Cup National Youth Safety Car Knowledge Contest. In the future, Nissan Motor Co. will continue to actively carry out social welfare activities and work with the Chinese government to build a safe and harmonious automobile society and contribute to the economic and social development of China.
Nissan's Charity Activities in 2006
I. Nissan Safe Driving Training Camp (NSDF) 2
1. Project Background 2
2. Project Introduction 2
3. Project achievements 2
II. Nissan Youth Car Knowledge Competition (QUIZ SHOW) 3
1. Project Background 3
2. Project Introduction 3
3. Project achievements 3
III. NISSAN Ten-year Walking Ancient Silk Road (SILK ROAD) 3
1. Project Background 3
2. Project Introduction 3
3. Project achievements 3
IV. “2006 Health Express Nanchong Business Bright Line†3
1. Project Background 3
2. Project Introduction 3
3. Project achievements 3
V. Nissan Future Automobile Design Contest 3
1. Project Background 3
2. Project Introduction 3
3. Project achievements 3
VI. Contribution of Nissan's environmental protection 3
1 Nissan Safe Driving Training Camp (NSDF)
1, project background
In the past few years, the number of people who died in traffic accidents every year is about 100,000, and the number is one of the world's. This is equivalent to the annual population of a small and medium-sized city disappearing under the wheel. Most of the causes of traffic accidents in China are illegal driving.
2. Project Introduction
In 2006, the Road Traffic Safety Association of the Ministry of Public Security of China planned to host the “Safety China 2006†campaign, hoping to enhance people’s safety awareness. As the world’s fourth-largest car manufacturer, Nissan Motor Co., Ltd. took the initiative to contact the Association to share Nissan’s experience in the automotive safety field for more than 70 years with the Association, and jointly formed the second Nissan Safe Driving Training Camp.
On May 12, 2006, the theme "Safety China 2006 and Nissan Safe Driving Training Camp" was officially launched in Beijing. Subsequently, training camps were held in Guangzhou, Shanghai and Chengdu.
3. Project achievements
During the training camp, participants passed the human body reaction speed test, vehicle rolling simulation system, seatbelt experience, airbag explosion, and 360-degree display system experience, and experienced and experienced the harm caused by drunk driving on the human body's reaction speed. How to escape after rolling, how to effectively use safety belts to avoid accidental injuries and other safety techniques.
When the training camp was held in Beijing, Guangzhou, Shanghai and Chengdu, it was warmly welcomed and actively participated by the local people. Over one million people participated in the training camp and more than 100 media reported on the Nissan Safe Driving Training Camp.
The trinity of "human", "car" and "society" policies promoted by Nissan have been widely recognized by society. The safety awareness of the general public who participated in the training camp has generally improved, and the safety driving skills have greatly improved.
2 Nissan Youth Automotive Knowledge Competition (QUIZ SHOW)
1, project background
As China enters the automobile society, car traffic accidents involving teenagers and youngsters continue to emerge, and Shanxi students have been hit by morning exercises and other youth-related car traffic accidents are even more alarming. Young people between the ages of 12 and 18 are today the object of the automobile society and will become the main traffic entity tomorrow. How to protect themselves in the automobile society has become a focal point to be solved?
2. Project Introduction
On September 5, 2006, Nissan (China) Investment Co., Ltd. joined hands with Youth League to hold the first "NISSAN Cup" national youth car safety knowledge contest in Beijing. The competition promotes the safety of young people through wide publicity of laws and regulations for car traffic safety among adolescents; helps them to learn to protect themselves, learn to take social responsibility, and become qualified “green†drivers in the future.
From September to October 2006, Nissan (China) Investment Co., Ltd. successively went to Beijing, Shanghai, Guangzhou, and Chengdu to participate in the four participating cities, held local preliminaries for the national auto safety knowledge contest, and selected eight city crowns. The runner-up team arrived in Beijing in mid-October to participate in the finals.
Finally, the Chengdu Experimental Foreign Languages ​​School team won the group championship in this competition. Two students from Beijing and Shanghai respectively won the best individual performance awards in the two competitions. Shen Yingjie, a student from Shanghai, obtained an online response. Winners, winners will be organized by the Organizing Committee to Nissan Tokyo Head Office to conduct inspections and exchanges during the year; Shanghai Guangming Middle School/Shanghai Jiading No. 1 Middle School team and Beijing Automotive Industry School team won the first and second teams respectively. Nissan received a training fund of 10,000 yuan and 5,000 yuan respectively.
3. Project achievements
Since the launch of the Nissan Youth Car Knowledge Competition, both the preliminaries in the four competition areas and the competition in the Internet have received warm welcome from the young students, and the community has also given great attention. The entire competition has attracted the whole country. The active participation of more than 100,000 middle school students.
In this regard, the director of the competition organizing committee and director of the National Youth League International Project Cooperation Center Tang Benyuan expressed that “through this event, we will further increase the awareness of youth traffic safety and traffic rights protection, and strive to create an atmosphere in which the whole society consciously abides by traffic regulations. Recognize the positive significance of the establishment of a good traffic order for the construction of a harmonious society and promote the healthy development of the education of young people.â€
3NISSAN TEN HISTORICAL SILK ROAD (SILK ROAD)
1, project background
The pace of life in modern society has accelerated and the pressure on work has gradually increased. Nissan actively promotes the concept of healthy living. In order to allow more people to experience the joy of healthy life, Nissan chose to exclusively sponsor the "NISSAN Ten-year Walking Ancient Silk Road" event and jointly promoted the "Hike" fashion health with the Walking Association. The concept of life;
2. Project Introduction
On August 24, 2006, “NISSAN Ten Years on Foot Ancient Silk Road once again hit the road and the 2006 Love Journey†kicked off in Lanzhou. At the opening ceremony, the president of China Charity Federation, the director of the Gansu Provincial Tourism Bureau, the Secretary General of the China Headquarters of the International Citizens Sports Federation, and the President of Nissan (China) Investment Co., Ltd. respectively delivered speeches.
The six-day trekking tour stretches across the Hexi Corridor and passes through Wuxi, Zhangye, Jiuquan, and Dunhuang.
During the event, Nissan established a special environmental protection award and organized photographic competitions. Nissan also donated a large number of school supplies and carried out love and devotion activities in the poverty-stricken primary schools.
3. Project achievements
Through this activity, Nissan has enabled more urban people to walk into poverty-stricken areas in the west and understand the local people's living conditions. Through the media's propaganda and reporting, Nissan has aroused the goodwill behavior of the society and made great contributions to improving the education of local children.
4 "2006 Health Express Nanchong Business Bright Line"
1, project background
Cataract is a common disease in the poor areas of China's inland provinces. It not only deprives people of their eyesight, but also brings great inconvenience to the lives of patients.
2. Project Introduction
On July 14, 2006, the "2006 Health Express Nanchong Business Guangminghang" campaign, which was strongly supported by the Ministry of Commerce, was officially launched in Beijing. Ninety-seven foreign-funded companies such as Nissan (China) Investment Co., Ltd. donated money for this event, with a total donation of RMB 3,985,000.
From August 16th to August 17th, 2006, representatives of Nissan (China) Investment Co., Ltd. visited the Nanchong River in Sichuan with the “Health Express†visiting delegation. They participated in the opening ceremony held there, sympathy, and visited the Health Express Train Hospital. Medical staff, poor cataract patients undergoing treatment, and families of patients who have been cured.
3. Project achievements
During the trip to Nanchong, Nissan made a donation of RMB 100,000 to the China Health Express Foundation to relieve the suffering of more than 40 cataract patients, thus improving the quality of life of their families.
5 Nissan Future Automobile Design Competition
1, project background
Nissan Shanghai Design Studio was established in September 2005. In order to cultivate the design talents of China's future automotive industry, and to promote the long-term development of China's auto industry, they established cooperation with Shanghai Jiaotong University and Tongji University respectively, and sponsored the students of these two universities to design and research future cars.
2. Project Introduction
Nissan Shanghai Design Studio cooperated with Jiaotong University and Tongji University to jointly host the future car design competition. The event aims to cultivate a young generation of Chinese design and hope to contribute to China's industrial undertakings.
The young generation from Shanghai Jiaotong University and Tongji University designed their own models that are expected to be popular in 2010 based on their understanding of the Chinese automobile market and future lifestyle, and considering new technologies that may be realized in the future.
On January 23, 2006, the first “Design and Award Presentation Ceremony of Nissan Future Auto Design Competition†was held in Shanghai Jiaotong University.
3. Project achievements
Through this design competition, a group of young students who are keen to think, innovate and enterprising, come to the fore. Students have reached a higher level in car design. They will become the new force of the Chinese automobile industry in the future.
6 Nissan Environmental Protection Contribution
No. Project Investment Amount
1 Participated in China VOC Regulation Working Group (July) 500,000 yuan
2 Arrangements for China VOC team to visit Japan (in July) 2 million yen
3 Arrangements for Chinese government officials to go to Japan for OBD training 3 million yen
4 Participate in the OBD joint research project (SEPA, Tianjin Automobile Research Center) 800,000 yuan
5 Participate in the Research Group for Automobile Recycling and Recycling (NDRC, Tianjin Automobile Research Center) 150,000 yuan
6 Arrangements for investigation of 2 million yen for the investigation of the recycling and recycling of automobiles by 3 related personnel of the State Environmental Protection Agency
7 Euro 4 Fuel Research Project (provided to CATARC (Tianjin Automobile Research Center) 2 350Z for trial) -
8 To provide a low emission Altima for fuel research to the State Environmental Protection Agency -
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