LED will usher in a round of change

Thanks to manufacturers' capacity expansion, LED price declines, environmental considerations and government subsidies, the demand for LED lighting in China is rapidly increasing. The penetration rate of spotlights, LED lamps, street lamps, LED bulbs and fluorescent tubes will increase from only 5 in 2012 to 26. The continued growth of commercial lighting, the implementation of government subsidies, and consumer demand for energy-saving products are LED penetration rates. The main reason. The rapid development of intelligent LEDs also creates a completely different lighting experience and home life for consumers. Not only because of the significant energy-saving effect of LEDs, but also because it has unlimited possibilities. In the near future, the market is its. The performance of the LED industry's innovation capability is not only reflected in the products, but also the marketing means of the LED industry. However, in the face of the unlimited possibilities of the LED market, Chinese LED companies, especially lighting companies, have weak marketing innovation capabilities. At present, some manufacturers hold a modern network platform, but use the service mode of the traditional lighting era, ignoring the upgrade of team services. Some, but also holding the wine is not afraid of the deep thinking of the alley, ignoring the channel construction. Also, I still have a lot of interest in the traditional lighting inventory model, ignoring the supply chain response in the LED lighting era. Even some manufacturers are smoggy in the question of what users want, and even come up with old-fashioned orders. Five factors affect LED will usher in a round of complete changes As the country gradually began to raise the qualification requirements for industry subsidies, the living space of low-end LED lighting products will shrink, and companies that are counting on market share by price, I am afraid Faced with a severe market test. All of this indicates that the LED technology revolution will completely change the competitive landscape of the industry in the near future. If companies want to reverse the fate of their routes, they must learn to change and innovate in marketing. According to Jiuzheng Building Materials Network, in addition to the fierce competition in the channel industry in 2014, the model innovation will also become the focus: industrial chain integration innovation, supply chain response innovation, channel model innovation and so on. Innovation has become the theme of the 2014 LED lighting industry. In this process, whether traditional lighting companies can smoothly transform to LEDs, whether the products and models of emerging LED companies can succeed, whether the new channel model can find a breakthrough, has become an important factor in the LED era.

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