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Industry veterans pointed out that any LED lighting company wants to survive in the market, do not only see the development prospects of LED lighting, but ignore the undercurrent of the LED lighting market, and may not be careful to die at the bottom of the sea. Proper brand positioning and innovation based on market demand will enable enterprises to have a broader living space. Remember, let the market mess up.
Comprehensive market deployment Wu Jinguang, Chairman of Panjin Zhongyue Optoelectronics Co., Ltd. In early June, Zhongyue and Samsung LED Lighting became strategic partners, which greatly promoted the development of Zhongyue Lighting in the field of lighting. After the cooperation is launched, the two parties will realize resource sharing and complementary advantages in product design and application, making the product's advantages in the market more prominent.
Next, the expansion of the Zhongyue channel will be gradually promoted, and the brand promotion will be further strengthened. The layout of the international and domestic markets, especially the Southeast Asian market, will be more rapid. In 2014, the market competition in the LED lighting industry will become more intense. Therefore, Zhongyue will deploy from research and development, channels, promotion and other aspects to meet the more intense market situation.
The goal of Zhongyue is to be a national brand. Therefore, Zhongyue will start the research and development and production of products from the demand of popularization, so that more consumers can accept the products of Zhongyue. At this stage, the competition for channel competition is becoming more and more fierce. Zhongyue Lighting will seek breakthroughs through engineering channels and industrial projects. In terms of product prices, Zhongyue will control costs by integrating resources in the industry chain and supply chain.
Business and home lighting achieve explosive growth Shen Qingquan, chairman of Desheng Lighting Many people think that the current domestic lighting market is not doing well, I do not agree with this statement. The current market capacity is still very large, and the sales volume of products will continue to grow. Enterprises rush to seize channel resources, resulting in the market into disorderly chaotic competition, set off a bottomless price war, the product shoddy, the market has been affected, and the channel operators' operations have therefore felt unprecedented pressure.
In terms of e-commerce, the impact of LED on the industry is mainly reflected in the replacement of consumer groups. Compared with traditional consumption, after 80 and 90, it prefers online shopping. The sales of indoor lighting and LED light source products are daily necessities, so the impact is not small.
Since the beginning of this year, commercial lighting and home lighting have experienced explosive growth, and their core technologies and cost performance have been greatly improved compared with last year. In the future, the development of lighting enterprises will be the coverage of channel scale and the right to speak of product technology.
Desheng Lighting has taken the high-end brand route. At present, the domestic sales channels have covered the first-tier market in the country. The foreign sales channels have been widely expanded in Europe, America, Southeast Asia and other places, and strive to build good products to win the favor of customers.
Dedicated to providing the best light experience Zhu Hongxia, deputy general manager of Guangzhou Zhongheng Optoelectronics In the lighting industry, LED lighting is becoming more and more mainstream. As the threshold of LED manufacturing technology is getting lower and lower, the cost is decreasing year by year, the trend of LED replacing traditional lighting is irreversible. The industry is currently showing a lot of chaos, but Zhongheng has always insisted on putting quality first, and solidified the domestic and foreign markets step by step.
In terms of export, in the first half of 2014, Zhongheng Optoelectronics cooperated with a European company with a history of more than 120 years and annual sales of 22 billion yuan to become its supplier. At the same time, Zhongheng has also partnered with a top Mexican company in the e-commerce sector to further expand its foreign markets.
In 2013, Zhongheng Optoelectronics Co., Ltd. has wholly built a new R&D and production comprehensive industrial park in Jiangxi, with a total area of ​​305 mu and a building area of ​​170,000 square meters. The annual sales are expected to reach 2.8 billion yuan. At the same time, Zhongheng Optoelectronics has also carried out a new positioning, committed to the best LED lighting products, bringing consumers the best light experience.
Brand awareness gradually upgraded Deng Huawen, director of marketing of Qianhua Technology Lighting In the first half of this year, the product of Qianhua Technology was LED downlight. Because of the obvious advantages in the selection of raw materials and heat dissipation, light effect and waterproof, During the 2014 Guangya Exhibition, it was very popular among customers. On the first day of the exhibition, a customer placed an order of more than 1 million yuan on the spot, and many exhibitors also expressed strong willingness to cooperate on the spot.
In the first half of this year, the sales of Qianhua Technology's products increased compared with the same period of last year, and the growth rate of export sales was also extremely obvious. Qianhua Technology's products are mainly sold in specialty stores. Therefore, this year, Qianhua Technology's promotion of products is unprecedented. It not only increases the intensity of advertising, but also participates in domestic and international exhibitions, Qianhua Technology. Brand awareness has also been further enhanced, and the publicity effect is very obvious.
Extending the product line to provide customers with a variety of choices Guangdong Jinli Electric General Manager Assistant Zhao Nengxiang June, SOK intelligent control LED series products new appearance, representative products are K900, K800, K600 series switches, mirror glass touch screen micro-control switch, V2.1 Seiko series switches, etc., this series of products on the basis of the original double-effect energy-saving, situational intelligence control, extended the product line, providing a variety of choices for commercial lighting, home lighting customers.
At present, SOK has a complete line of four series of electrician, lighting, intelligence and accessories, and combines LED lighting with intelligent control technology. In the field of electrical engineering, we are at the forefront of the industry, and the next plan is to develop in the direction of fully embodying humanized intellectual control.
At the scene, SOK not only showed the latest products to the market, but also demonstrated the brand concept of creating a healthy new life. Through technology and management innovation, relying on the strong R&D strength and lean production management system of Jinli Group, SOK is committed to promoting the intelligent development of building electrical and providing energy-saving and environmentally-friendly intelligent lighting system solutions for home and business.
The best-selling Zhongshan Greening Lighting General Manager Yi Yuncai LED outdoor decorative lighting leader is the future direction of Greening. For many years, Greening has been committed to the development and production of outdoor LED lighting products, and has done a lot of experiments and improvements on the waterproof structure and process of the products. The technology and products of the guardrail tube triple-filled plastic waterproof plug, the self-opening full-structure waterproof wall washer T45, T55, the self-opening circuit board, the full potting and guardrail tube C50, etc. Full recognition. Keeping improving and making every product with every heart is the foundation of Greenstone's pursuit of excellence. Customer-oriented, service-oriented, to make each customer satisfied, each customer is assured of Greening's service tenet.
Since its establishment in 2004, the Glinking brand has risen rapidly in the LED engineering field and has become a dark horse in the industry. It has been adopted by many municipal engineering projects in China, and has been awarded the most qualified supplier by the Chinese government for many times. Power brand and other honors.
Leading the technology to drive the market Breakout Liang Jialiang Lighting Managing Director Gao Yuzhu is committed to the professional, innovative, honest, and service tenet. Liang Liangliang is committed to the development and application of LED series lighting products with leading professional technology and sincere service spirit. Home environment lighting and urban landscape lighting add a bright brilliance.
Liangjialiang Lighting has been leading the industry in the field of LED technology and has been well received by the market. Among them, the lamp belt has obtained a number of invention patents at home and abroad. Bright and bright LED light bulb 3D light effect use, involved in many fields of LED, won the industry's unanimous praise. With the deepening of the concept of green lighting, bright and bright lighting has grasped the pulse of the times. With strong human and technical support, it has developed a large number of LED lighting application products. It is the first in China to introduce high-voltage SMD LED strips. The LED rainbow tube has low brightness and low-voltage patch strips, which are troublesome bottlenecks and have been unanimously recognized by the industry.
At present, bright and bright lighting products have been widely introduced to the market and exported to Europe and the United States. In the field of urban landscape lighting, Bright Plus has a high brand awareness and good reputation. In Chongqing Xiushan Industrial Park, 25,000 square meters of factory buildings are under construction.
Smart Home is widely acclaimed by Liu Luocheng, Manager of R&D Department of Zhongshan Pinshang. This time, the products exhibited by Pinshang Electric are mainly based on smart home series and smart hotel series. Among them, the products of the smart home series are mainly based on the Apple series. The main feature is the touch screen, which is easy to operate and is favored by the terminal market. Smart hotel products provide customers with a comfortable sleeping environment. After the launch of the Smart Hotel series, the results are outstanding and used by many five-star hotels.
Compared with similar products, Pinshang Electric's smart home series and smart hotel series have outstanding advantages in style design, and also have obvious advantages in material selection, but the price is more intimate than similar products, which is also on the product. One of the reasons why the smart home and smart hotel collections are well received.
In order to let more consumers know about the products on the electrical products, we have also increased the promotion of brands and products, such as advertising in the media, participating in large-scale exhibitions, etc., and achieved more than expected publicity.
In this year, the development of distribution channels, Yuhong Optoelectronics Marketing Director Xia Chen In 2014, some brands launched glass tubes and aluminum-plastic tubes, which are popular in the market. It can be seen that the products that really demand the consumers are the eternal laws of the market. .
In early June, Shiyuhong Optoelectronics launched a full plastic tube and glass tube in the existing resource advantages. With these two products, Shiyuhong Optoelectronics has vigorously developed circulation channels this year, and promoted the depth of channels through the R&D and production of circulation products, and continuously improved the cost-effectiveness of products. In addition, at the end of this year, Shi Yuhong will vigorously develop and produce LED downlights and LED panel lights to enter the engineering channel. In terms of the export market, Shiyuhong Optoelectronics will continue to vigorously develop the European and North American markets.
In my opinion, the difference between the 2014 Guangya Exhibition and the previous ones is as follows: 1. In the exhibition hall, the company's booth is more atmospheric, high-end, and hard-working, such as a company invested 3 million yuan in its booth; Second, in terms of products, aluminum-plastic lamps and glass tubes are the mainstream products of this exhibition; Third, intelligent control has become a highlight of this exhibition, mobile phone WIFI intelligent control, lighting control; Fourth, brand enterprises Further integrate resources. These changes indicate that the domestic lighting industry has begun to slowly enter the competitive stage of the brand-led market.
Dedicated to growing together with distributors Liang Zhenshi, Director of Channel Operation Center of Juergy Optoelectronics Brand At present, the domestic lighting market is fiercely competitive, and the price war of products is intensifying. As a professional brand, Juergy Optoelectronics strategically avoids the resistance of domestic homogenization competition. Take the differentiated route. According to our own positioning, we choose to operate the export market. At present, the export market of Juergy Optoelectronics is mainly concentrated in Europe, America and North America. At the same time, it has also adopted the development model of internationally renowned lighting brand OEM.
For the domestic market, we launched the storm series of all-plastic T8 fluorescent tubes, with a cost-effective product advantage, and a large circulation channel. The trend of the domestic lighting industry in the next two years is to dominate the market with cost-effective products. Faced with this market situation, enterprises should set their own mentality, position themselves, and explore a model suitable for their own development. The development of Juergy Optoelectronics is a model of being bundled with dealers, which means that Juergy Optoelectronics grows with dealers. First, it establishes municipal-level agents nationwide. After the city-level agents mature, they will cooperate with dealer partners. In the form of the establishment of the provincial operation center, that is, the subsidiary of Giant Energy Optoelectronics, and gradually become bigger and stronger, and strive to achieve the listing target in 2018.
2014 is a year that must be transformed. Guo Jian, manager of Digital Optoelectronics Marketing Department of Dongguan City, is the year that must be transformed. In terms of products, Kelei plans to design a new series of indoor commercial products this year, and positioning the mid-to-high end; in terms of market, Kelei's indoor commercial products will be directly connected to the terminal customers through KA's major customer channels, distribution channels, EMC channels, and e-commerce channels. Outdoor products will be the main engineering channel, supplemented by cooperation with EMC energy-saving companies. For the current LED lighting market, we are ambitious and confident.
In the second half of 2014, Kelei Lighting is expected to spend 3-5 months to reorganize and position the commercial products to ensure that the proportion of independent products reaches 50 or more. Secondly, we will further
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