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“Since Weichai invested in KION in 2012, our company has made great progress. With the support of Weichai, our performance has doubled, and our business scope has expanded from a single forklift production to full mobile robot technology. Automatic supply chain solutions."
“In 2012, Weichai made a merger with Linde Hydraulics. After seven years of development, Linde Hydraulics has developed from a German localization company into a global company, leading the development of hydraulic industry technology and becoming a model for Sino-German cooperation. We are very proud of it."
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If the time is pushed forward for 20 years, it may not be possible for everyone to imagine that Weichai will be on the international stage. However, under the leadership of Tan Xuguang, Weichai will dream of stepping into reality.
In 2009, during the global financial crisis, enterprises were busy “funding for the winterâ€, while Tan Xuguang was uniquely eye-catching, saw the “opportunities†behind the crisis, and promoted Weichai’s “going out†and implementing European mergers and acquisitions. Ministry of Music: test water high-speed sea power France Baudouan, the acquisition of the world's top luxury yacht group Italy Ferretti, strategic restructuring of the world's second largest forklift group Kelto Germany and the global high-end technology brand Linde Hydraulics. Advance the "duo" of North American M&A: M&A, the world's most advanced intelligent logistics solution provider, Dematic, the world's leading alternative fuel power provider, PSI, the world's leading alternative fuel power provider. Weichai's internationalization strategy has achieved great success.
Tan Xuguang is accustomed to planning from a macro perspective, making decisions in the long run, not entangled in the gains and losses of a city and a place, and is good at grasping the fleeting business opportunities from the subtleties. Weichai's series of international mergers and acquisitions show Tan Xuguang's strategic vision and keen insight.
Glaser Group CEO Grasse said: "Tan Xuguang is a forward-looking genius who can see what others can't see."
In 2012, Shandong Heavy Industry Weichai Group strategically reorganized the signing ceremony of the world's largest luxury yacht merchant Ferretti Group
The bottom of the Ferretti is an arduous struggle. “A lot of people didn’t understand my approach at the time. Ferretti was the world’s top luxury goods. After the acquisition, Weichai became its owner. European countries knew about us at the outset. This has an impact on the Weichai brand. The high-end is very beneficial." Tan Xuguang said.
"Weichao has a common feature in every reorganization, that is, it is related to the main business and extends along the main axis of the power." Tan Xuguang said that the model of Weichai is "complementing the board, adjusting the structure" and acquiring France. Boduan Company has filled the gap of high-speed and high-power engines of Weichai's 16-litre and above; strategically reorganizing Italian Ferretti has taken a key step in the transformation of the industry to the high-end, realizing the drive from land power to offshore power, investment drive to consumption. A major breakthrough; strategic restructuring of the German KION Group, the acquisition of its subsidiary Linde Hydraulics, changed the long-term dependence on imports of high-end hydraulic products in China, achieved the high-end hydraulic dream of several generations of construction machinery; acquisition of the US Dematic company, to create The world's leading intelligent logistics industry chain has become the strongest new driving force for enterprise growth. Once again, the industrial structure has been upgraded. Weichai has also achieved its strategic layout in the United States and initially completed the global layout planning.
In 2009, Weichai Power Co., Ltd. successfully acquired French Centennial Enterprise Baudouan Engine Company
The height of the entrepreneur determines the height of the business. In 2009, Weichai first tested overseas mergers and acquisitions. When Tan Xuguang walked into the French Baudouin Power Company with the reorganization team, they greeted them with the slogan of “driving the Chinese out†and the fists they waved. Tan Xuguang believes that mergers and acquisitions are to combine the advantages of both sides to form a synergy, and the premise of achieving this goal is sincerity. To this end, Tan Xuguang promised Boduan to ensure that employees are not laid off, do not pay down, and maintain various benefits. When the words turned, he asked the trade union representatives. Boduan’s losses were so serious. Can you bring orders, funds and technology to the company?
After a difficult break-in, Weichai pulled Boduan out of the mud of loss. In 2009, Boduan sold 70 engines per year. By 2018, there have been thousands of new, developed marine engines entering the US market with the most stringent technical and environmental standards. The city ferry equipped with this engine is in New York City. On the busiest Ist River in the center.
“All Baudouan employees are very passionate and admired by Chairman Tan Xuguang. He is a rare business genius.†Recently, Emanuel Terlier, deputy general manager of Baudouin International Engine Company, was accepted as a reporter. During the interview, he paid tribute to Tan Xuguang frequently.
In 2013, Weichai boosted KION Group successfully listed on the Frankfurt Stock Exchange in Germany.
Not only Boduan, but also the high-profit growth of Weichai's overseas M&A companies. Weichai engine is equipped with KION's forklifts, which is more suitable for the Chinese market; Weichai and Linde Hydraulics have jointly established a factory in China that has achieved the first small target of “sales revenue of 250 millionâ€; through alternative fuel power systems worldwide Leading provider PSI of the United States, Weichai products will fully enter the world's most developed countries.
Cross-border mergers and acquisitions are an important way for companies to achieve globalization. But the seemingly "beautiful" cross-border mergers and acquisitions are full of thorns and bumps. The famous "Seven Seven Laws" pointed out that 70% of global mergers and acquisitions failed to achieve the expected commercial value, and 70% of them failed in the cultural integration after mergers and acquisitions. Under the leadership of Tan Xuguang, Weichai succeeded in avoiding the "seventy-seven laws" to help these mergers and acquisitions enterprises turn losses into profits, and achieved the "zero mistakes" record, and created a "winning benchmark" for international cooperation and win-win. The "going out to sea" of Chinese enterprises has provided valuable experience.
Tan Xuguang also won the respect of international colleagues and became a truly international entrepreneur.
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