· Internet of Vehicles technology is more attractive to middle-aged and older people

Cars have become more and more "smart", especially with the skillful technology of car networking, which has turned the car into a large mobile entertainment machine. However, all the time, both car manufacturers and software developers, believe that young people are the main force in the use of automotive interconnect technology, but recently the research institute Nielsen released a new study is surprising. Studies have shown that middle-aged and elderly people are really fascinated by these emerging technologies.
Nielsen conducted a sample survey of 5,985 consumers who were “very interested” in smart home, automotive technology and wearable technology. The survey found that 42% of the population interested in Internet of Vehicles technology were over 55 years old, 58% were men, and 37% were well educated and earned more than $100,000 a year. The most in-car technology that attracts them is collision warning, networked navigation, security alarms, and vehicle self-diagnosis systems. In addition, entertainment is also a big contributor to attracting consumers. The data shows that 36% of users use streaming audio frequently, 26% of users will go online, and 21% will download videos on the highway. , music, etc.
Of course, the reason for this survey may also be that young consumers do not have enough spending power to buy such vehicles with "high-tech" technology. After all, these new cars are expensive. When questioning the survey sample "What kind of car will be bought in the next two years," 39% of the samples hope to purchase a new car equipped with Internet of Vehicles technology. Among them, 60% just want to have the opportunity to experience these new technologies, 58% want these technologies to please passengers in the car, and 43% believe that these technologies can improve efficiency.
Nielsen's research shows that the biggest challenge for automakers is how to make these technologies not affect driving safety – especially when many middle-aged and older people use them during actual driving, and many technologies may Let the driver distract. However, 79% of users believe that the Internet of Vehicles technology can guarantee their driving safety.

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