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Whether it is the sales of automotive e-commerce by vertical websites or the recent announcement of major automobile groups such as SAIC and Dongfeng, they have entered the field of automobile sales and e-commerce. Online shopping vehicles have gradually become a trend. In fact, not only the entire vehicle sales, but also the automotive aftermarket has caused a surge in electricity sales. Various models of automotive aftermarket e-commerce came into being. I wonder if consumers have already tried to keep cars online.
Manufacturers own low prices guaranteed
The easiest online car-buying is to buy products online. Actually, major auto parts companies such as tires, lubricants, and spark plugs have opened official flagship stores at Taobao and Jingdong.
At present Bridgestone, Great Wall Lubricants, Bosch opened a flagship store in Tmall, but Bridgestone is limited to the Sichuan region, and will expand its nationwide, future, Bosch's wipers, spark plugs, machine filters, air filters, brake pads Materials needed for daily maintenance can be purchased at Tmall. Some consumers have already experienced this type of purchase, and it is worth noting that such online car-raising can only allow consumers to purchase tires, lubricants and other products that are clearly priced on the Internet, but consumers still need to complete the installation and other services. Need to enter the fast repair shop or 4S shop to complete, consumers also need to pay attention to the official certification store to buy to prevent fakes.
Different from the fact that only products can be purchased in the official flagship store, some of the automotive aftermarket brands are currently matching their aftermarket stores, such as Michelin. It is reported that Michelin will create an e-commerce platform with its own platform, and its subsidiary, Accelerated Repair Network, will implement the installation of its products.
Third-party platform to provide comprehensive services
Different from the self-funded e-commerce platforms or official flagship stores, third-party auto after-sales service platforms are also emerging. For example, Beijing’s 180 Mile Cars Network, for example, has 100 4S stores with over 30 car brands in Beijing, plus more than 300 such as Aiyixing, Yuefu, Kunlun Lubricants, Fuyao Glass, and Michelin Chijia. The brand chain service provider signs the contract, and then packs the car's frequently-used processing costs such as minor maintenance, major maintenance, and beauty decoration online. For example, enter the model number and mileage, the system can recommend for you whether the car is now required. The maintenance, which merchants can provide services for you, and the package price of their services, can be seen at a glance.
Nowadays, more and more consumers are paying attention to the cost-effectiveness of auto after-sales service. Ma Ping, CEO of MG.com, recommends that owners should compare several flagship stores online and try their best to select e-commerce providers who can achieve offline services. Platforms, and consult a clear working hours fee, so as not to buy online products to get a cheap price but the in-store service is not low-cost work hours, or choose to provide packaged services, in short, consumers should make several more comparisons.
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